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Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars)

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Direct response (DR) radio spending in the U.S. 2017, by category The statistic shows the direct response (DR) radio advertising spending in the United States in the fourth quarter of 2017, by category. Direct response radio ad spend on the food and beverage category amounted to slightly over 139 thousand U.S. dollars during the quarter.
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Description Source More information
The statistic shows the direct response (DR) radio advertising spending in the United States in the fourth quarter of 2017, by category. Direct response radio ad spend on the food and beverage category amounted to slightly over 139 thousand U.S. dollars during the quarter.
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Release date
June 2018
Region
United States
Survey time period
Q4 2017
Supplementary notes
The source define long-form direct response TV ads as minimum 120 seconds long.
Figures have been rounded.

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