Smartphone users in Malaysia – additional information
As the world becomes increasingly interconnected, smartphone adoption remains one of the defining factors in technological progress. Over the past few years, there has been a steady rise in the percentage of people in the emerging markets who own and use a smartphone. The proliferation of cheaply manufactured mobile phones and a decrease in the cost of service plans have helped drive smartphone uptake across the whole Asia-Pacific region. In 2017, the number of smartphone users in Asia-Pacific is estimated to number over 1.25 billion. By 2019, the smartphone penetration rate among mobile phone users will be over 50 percent to reach almost 1.5 billion in the region.
Following the upward trend of Asia-Pacific’s smartphone markets, Malaysia’s expansion of its smartphone market is expected to hold steady at around 1 percent annually in the coming years. In 2015, there were around 14.5 million smartphone users in the country. This number is projected to grow to more than 20 million in 2020. In 2015, about 45 percent of smartphone users in the country made purchases on their smartphones, and more than 10 percent of them used digital wallets.
At the end of 2016, Samsung was the market leader among all smartphone vendors in Malaysia, with an almost 33 percent market share, followed by Apple with a 13.1 percent share.