Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

U.S. conventional multi outlets: sales growth of products with ancient grains 2015

Dollar sales growth of products featuring ancient grains in U.S. conventional multi outlets in 2015, by category

by Statista Research Department, last edited Aug 30, 2015
U.S. conventional multi outlets: sales growth of products with ancient grains 2015 This statistic shows the dollar sales growth of products featuring ancient grains in U.S. conventional multi outlets in 2015, by category. In that year, U.S. conventional multi outlet sales of adult and family cereals including an ancient grain label grew by approximately 226 percent.
Ancient grains

Loosely defined as grains and pseudocereals which have mainly remained unchanged over the past centuries, ancient grains distinguish themselves from modern varieties of grain since the latter is constantly bred and modified. Grains such as einkorn, emmer, farro, Khorasan wheat (Kamut), and spelt, as well as pseudocereals like quinoa, amaranth, buckwheat and chia are considered to be ancient grains. Gluten-free ancient grains such as amaranth, teff and quinoa experienced a boost in sales in the United States in 2014 while their gluten-containing counterparts, Kamut and spelt both had staggering sales growths during the same period.

In 2015, dollar sales of products containing ancient grains in U.S. conventional outlets increased by 38 percent. The significant sales increase of adult and family cereals containing ancient grains could be attributed to the marketing strategies employed by food companies. American consumers were captivated by the idea of ancient grains as wholesome supplements to a balanced diet and were willing to spend more on products which contained them. Leading U.S. vendors of ready-to-eat cereals, like General Mills and Kellogg's Company launched Cheerios + Ancient Grains and Kellogg's Origins™ Ancient Grains Blend Cereal respectively. In contrast, sales of cereals with ancient grains from natural channels only grew by approximately 17 percent that year.
Show more

Dollar sales growth of products featuring ancient grains in U.S. conventional multi outlets in 2015, by category

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Gluten-free foods market in the U.S.
Gluten-free foods market in the U.S.

All Information
in one Presentation

Gluten-free foods market in the U.S.

Everything On "Gluten-free foods market in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Gluten-free foods market in the U.S."
  • Overview
  • Retail facts
The most important statistics
  • Consumer behavior
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.