This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by The Harris Poll in May 2015, asking the respondents to what degree they believe the term "artisan/artisanal" communicates that a product is high in quality. Some 15 percent strongly agree that "artisan/artisanal" communicates this.
Do you believe "artisan/artisanal" communicates that a product is high quality?
* The original question ran as follows: "You may have seen some or all of the following descriptions on food or beverage packaging. To what degree, if at all, do you believe each description communicates that a product is high quality?"
Percentages may not add up exactly to 100 percent due to rounding.
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Harris Poll. (August 26, 2015). Do you believe "artisan/artisanal" communicates that a product is high quality? [Graph]. In Statista. Retrieved April 03, 2020, from https://www.statista.com/statistics/495058/us-consumers-degree-of-quality-association-with-artisan-artisanal/
Harris Poll. "Do you believe "artisan/artisanal" communicates that a product is high quality?." Chart. August 26, 2015. Statista. Accessed April 03, 2020. https://www.statista.com/statistics/495058/us-consumers-degree-of-quality-association-with-artisan-artisanal/
Harris Poll. (2015). Do you believe "artisan/artisanal" communicates that a product is high quality?. Statista. Statista Inc.. Accessed: April 03, 2020. https://www.statista.com/statistics/495058/us-consumers-degree-of-quality-association-with-artisan-artisanal/
Harris Poll. "Do You Believe "Artisan/Artisanal" Communicates That a Product Is High Quality?." Statista, Statista Inc., 26 Aug 2015, https://www.statista.com/statistics/495058/us-consumers-degree-of-quality-association-with-artisan-artisanal/
Harris Poll, Do you believe "artisan/artisanal" communicates that a product is high quality? Statista, https://www.statista.com/statistics/495058/us-consumers-degree-of-quality-association-with-artisan-artisanal/ (last visited April 03, 2020)
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