The timeline social advertising expenditure worldwide in 2014 as well as a forecast for 2015 and 2016. Magnaglobal projected the spending would reach 30.99 billion U.S. dollars in 2016. In the United States, the spending amounted to 14.82 billion U.S. dollars, whereas in China to 3.68 billion. According to a different source, desktop social ad spend amounted to 8.63 billion U.S. dollars and mobile social ad spend to 18.43 billion worldwide in 2016.
Social advertising spending worldwide from 2014 to 2016
(in billion U.S. dollars)
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Magna, & Campaign Asia. (December 7, 2015). Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/495115/social-ad-spend-worldwide/?__sso_cookie_checker=failed
Magna, und Campaign Asia. "Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)." Chart. December 7, 2015. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/495115/social-ad-spend-worldwide/?__sso_cookie_checker=failed
Magna, Campaign Asia. (2015). Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/495115/social-ad-spend-worldwide/?__sso_cookie_checker=failed
Magna, and Campaign Asia. "Social Advertising Spending Worldwide from 2014 to 2016 (in Billion U.S. Dollars)." Statista, Statista Inc., 7 Dec 2015, https://www.statista.com/statistics/495115/social-ad-spend-worldwide/?__sso_cookie_checker=failed
Magna & Campaign Asia, Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/495115/social-ad-spend-worldwide/?__sso_cookie_checker=failed (last visited February 06, 2025)
Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars) [Graph], Magna, & Campaign Asia, December 7, 2015. [Online]. Available: https://www.statista.com/statistics/495115/social-ad-spend-worldwide/?__sso_cookie_checker=failed