Trade show visitors: net buying influence in the U.S. 2010-2015

This statistic shows the net buying influence of trade show visitors in the United States from 2010 to 2015. In 2012, 84 percent of attendees was involved in making purchase decisions.

Share of trade show visitors with buying influence in the United States in 2010 to 2015

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Source

Release date

October 2015

Region

United States

Survey time period

2010 to 2015

Special properties

within the next 12 months

Supplementary notes

* The net buying influence is the percent of trade show visitors who have the power to recommend of make final purchasing decisions.
The source does not provide further information regarding the methdology
Figure for 2010 comes from previous report

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Statistics on "Trade show and event marketing "

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