Cord-cutting penetration in the U.S. 2013-2024

Published by
Julia Stoll,
Jan 13, 2025

As of the third quarter of 2024, 6.6 percent of U.S. households cut the cord. The number of pay TV subscriptions is likely to further drop in the near future as more and more people opt for streaming services.

Year-over-year pay TV subscriber growth in the United States from 1st quarter 2013 to 3rd quarter 2024

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

January 2025

Region

United States

Survey time period

Q1 2013 to Q3 2024

Special properties

based on company reports; incl. vMVPDs

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Cord-cutting in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Cord-cutting in the United States

Overview

6

Selected pay TV providers

5

Consumer behavior

6

Streaming and vMVPDs vs. pay TV

5

Further related statistics

18

Further Content: You might find this interesting as well

Statistics

Topics

Pay TV in the United StatesPay TV in the United Kingdom (UK)Cable TV in the United StatesCable newsCord-cutting in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.