Did you plan to watch your chosen primetime television program before it started?

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Share of respondents who answered "yes"

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Description Source More information
This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows data on planned-viewing habits of TV users during television primetime hour in the United States from 2004 to 2015. During the latest GfK survey, 55 percent of respondents stated they had planned to watch their chosen primetime TV program before it started, rather than first checking which programs were being shown.


The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.


The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
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Release date
September 2015
United States
Survey time period
2004 to 2015
Number of respondents
2004: n = 401; 2008: n = 326; 2012: n = 284; 2015: n = 288
Age group
18-49 years
Special properties
TV users during primetime hour 8 to 9 pm (or 7 to 8 CT/MT)
Method of interview
Online survey
Supplementary notes
The original question was phrased by the source as follows: "Did you plan to watch [your chosen primetime television program] before it started, or did you first check to see what programs were being shown?"
The most recent survey was conducted between April 23 and May 5, 2015.

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