Planned TV viewing habits during primetime hour in the U.S. 2004-2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows data on planned-viewing habits of TV users during television primetime hour in the United States from 2004 to 2015. During the latest GfK survey, 55 percent of respondents stated they had planned to watch their chosen primetime TV program before it started, rather than first checking which programs were being shown.


The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.


The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

Did you plan to watch your chosen primetime television program before it started?

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Release date

September 2015


United States

Survey time period

2004 to 2015

Number of respondents

2004: n = 401; 2008: n = 326; 2012: n = 284; 2015: n = 288

Age group

18-49 years

Special properties

TV users during primetime hour 8 to 9 pm (or 7 to 8 CT/MT)

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Did you plan to watch [your chosen primetime television program] before it started, or did you first check to see what programs were being shown?"
The most recent survey was conducted between April 23 and May 5, 2015.

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