Getting stronger in Latin America
Telefonica's mobile market share is showing the strain of competition in the European markets, but it is increasing its share in some Latin American markets, particularly Brazil. While economic growth in Europe is generally more stable than in most Latin American economies, the latter promise a higher real growth rate in good years. This makes them an attractive option for Telefonica's expansion.
Higher revenues but less employees
Worldwide revenue for the Spanish telecommunication provider does not follow the employees. The different regions have different business needs, as do the various subsidiaries. These brands include Movistar , o2 , and Vivo. Besides revenue, the regional demand for employees depends on the local wages, regulatory environment, and how profitable the segment is.