Purposeful primetime TV viewing in the U.S. 2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the frequency of viewers in the United States turning the TV on during primetime to watch a specific show as of May 2015. During a GfK survey, 49 percent of respondents stated they did so most of the time.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

Frequency of viewers in the United States turning the TV on during primetime to watch a specific show as of May 2015

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Source

Release date

September 2015

Region

United States

Survey time period

April 23 to May 5, 2015

Number of respondents

1,010 respondents

Age group

13-64 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "When you watch regular television in the evening (not streaming), would you say that you turn the TV on with intent to watch a specific show?"

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