Frequency of viewers in the United States turning the TV on during primetime to watch a specific show as of May 2015

Purposeful primetime TV viewing in the U.S. 2015 This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the frequency of viewers in the United States turning the TV on during primetime to watch a specific show as of May 2015. During a GfK survey, 49 percent of respondents stated they did so most of the time.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
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Share of respondents
Most of the time49%
Some of the time36%
Never15%
Share of respondents
Most of the time49%
Some of the time36%
Never15%

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Description Source More information
This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the frequency of viewers in the United States turning the TV on during primetime to watch a specific show as of May 2015. During a GfK survey, 49 percent of respondents stated they did so most of the time.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
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Release date
September 2015
Region
United States
Survey time period
April 23 to May 5, 2015
Number of respondents
1,010 respondents
Age group
13-64 years
Method of interview
Online panel
Supplementary notes
This question was phrased by the source as follows: "When you watch regular television in the evening (not streaming), would you say that you turn the TV on with intent to watch a specific show?"

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Dr. Antonella Mei-Pochtler

Dr. Antonella Mei-Pochtler
Senior Vice President, Boston Consulting Group

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