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Leading primetime TV programming sources for Boomers in the U.S. 2015

Leading sources used for watching primetime TV programming among Baby Boomer viewers in the U.S. as of May 2015

by Statista Research Department, last edited Sep 17, 2015
Leading primetime TV programming sources for Boomers in the U.S. 2015 This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the leading sources used to watch TV programming in primetime among Baby Boomer viewers in the United States as of May 2015. During a GfK survey, two percent of respondents between the ages of 50 and 64 stated they were most likely to stream video from Netlfix, Hulu or Amazon to watch TV programs during primetime. According to 72 percent of respondents, live TV was their main source of evening TV programming.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
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Leading sources used for watching primetime TV programming among Baby Boomer viewers in the U.S. as of May 2015

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