Gen X video streaming service usage in the U.S. 2017-2018

In 2018, 77 percent of Generation X households in the United States used a streaming video service, up from 64 percent in the previous year. Generation X households were less likely than Millennials or Gen Zers to have a video streaming subscription, but were more likely than their younger counterparts to use pay TV. The way in which media consumption changes according to age is frequently discussed not only by industry experts as a point of interest, but also studied by marketers seeking to target certain demographic groups via their marketing campaigns.

Share of Generation X households with a video streaming subscription in the United States in 2017 and 2018

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Release date

July 2019


United States

Survey time period

2017 and 2018

Number of respondents


Age group

36-49 years

Method of interview

Online panel

Supplementary notes

*Sample size refers to total. The source did not provide a breakdown for each age group.

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Statistics on "Subscription video on demand market in the U.S."

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