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Video streaming service penetration rate in the U.S. 2017
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Video streaming service penetration rate in the U.S. 2017
Share of consumers who subscribe to selected video streaming services in the United States as of September 2017
by Amy Watson,
last edited
Nov 14, 2018
This statistic shows the share of consumers who subscribe to selected video streaming services in the United States as of September 2017. According to the source, 25.33 percent of consumers in the United States were subscribed to Netflix as of September 2017.
Share of consumers who subscribe to selected video streaming services in the United States as of September 2017
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by Amy Watson,
last edited
Nov 14, 2018
This statistic shows the share of consumers who subscribe to selected video streaming services in the United States as of September 2017. According to the source, 25.33 percent of consumers in the United States were subscribed to Netflix as of September 2017.
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- Release date
- October 2017
- Region
- United States
- Survey time period
- September 2017
Source
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- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2017
More information
- Region
- United States
- Survey time period
- September 2017
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Statistics on "Netflix"
- Global overview
The most important statistics
- Netflix's annual revenue from 2002 to 2018 (in million U.S. dollars)Netflix's annual revenue 2002-2018
- Netflix's net income from 2000 to 2018 (in million U.S. dollars)Netflix: net income 2000-2018
- Revenue generated by Netflix from 1st quarter 2011 to 2nd quarter 2019 (in million U.S. dollars)Netflix's revenue Q1 2011-Q2 2019
- Net income generated by Netflix from 1st quarter 2011 to 2nd quarter 2019 (in million U.S. dollars)Netflix's net income Q1 2011-Q2 2019
- Netflix`s average revenue per streaming customer worldwide from 3rd quarter 2012 to 3rd quarter 2017Netflix ARPU worldwide 2012-2017
- Netflix's average programming costs per streaming customer worldwide from 3rd quarter 2012 to 3rd quarter 2017Netflix's programming costs per streaming customer worldwide 2012-2017
- Number of Netflix subscribers worldwide in selected countries in 2023 (in millions)Number of Netflix subscribers 2023, by country
- Number of Netflix subscribers worldwide from 2017 to 2023, by region (in millions)Netflix: number of subscribers 2017, by region
- Benchmark
The most important statistics
- Annual revenue of global publicly traded internet companies from 2014 to 2018 (in billion U.S. dollars)Revenue of global public internet companies 2014-2018
- Market capitalization of the largest internet companies worldwide as of June 2019 (in billion U.S. dollars)Market value of the largest internet companies worldwide 2019
- Year-over-year revenue growth of selected tech companies in 2018Revenue growth of leading tech companies 2018
- Annual programming spend of selected TV companies worldwide in 2017 (in billion U.S. dollars)Programming expenditure by TV networks worldwide 2017
- Leading non-gaming app publishers in the Google Play Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers worldwide 2019, by revenue
- Leading iPhone apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading iPhone apps worldwide 2019, by revenue
- Global video streaming traffic share as of October 2018Video streaming traffic distribution worldwide 2018
- U.S. user data
The most important statistics
- Number of Netflix paying streaming subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2019 (in millions)Number of Netflix paid streaming subscribers in the U.S. 2011-2019
- Number of Netflix paying DVD subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2019 (in millions)Number of Netflix paid DVD subscribers in the U.S. 2011-2019
- Share of adults with a Netflix subscription in the United States as of December 2018Share of adults who have a Netflix subscription in the U.S. 2018
- Share of Netflix subscribers among VoD users in the United States in 2018, by age groupNetflix subscribers among VoD users in the U.S. 2018, by age
- Share of total OTT viewing hours in the United States as of April 2017, by streaming service (in hours)Streaming services share of total OTT viewing in the U.S. 2017
- Share of consumers who subscribe to selected video streaming services in the United States as of September 2017Video streaming service penetration rate in the U.S. 2017
- Share of internet users who used Netflix in the United States in 2018, by ageInternet users who used Netflix in the U.S. 2018, by age
- Most popular video streaming services in the United States as of July 2018, by monthly average users (in millions)Leading U.S. video streaming services 2018, by monthly average users
- Canada overview
The most important statistics
- Most influential brands in Canada in 2018 (index score)Canada's most influential brands 2018
- Number of Netflix users in Canada from 2017 to 2022 (in millions)Number of Netflix users Canada 2017-2022
- Number of Netflix subscribers in Canada from 2017 to 2023 (in millions)Number of Netflix subscribers in Canada 2017-2023
- Penetration rate of Netflix subscribers in Canada from 2012 to 2017, by subscriber's languageCanada Netflix subscriber penetration 2012-2017, by language
- Share of Francophones watching English-language TV and movie content in Canada as of May 2018Francophones watching English online video content via streaming in Canada 2018
- Weekly time spent online among adults in Canada in 2018, by content type (in minutes)Canada weekly online time per content type 2018
- Original content
The most important statistics
- Netflix's content assets worldwide from 2016 to 2018, by type (in million U.S. dollars)Netflix's content assets 2018, by type
- Video content budget of Netflix worldwide from 2013 to 2019 (in billion U.S. dollars)Netflix global video content budget 2019
- Share of Netflix content available worldwide from 2016 to 2018, by content typeShare of Netflix content available globally by type 2018
- Share of content hours on Netflix in the United States as of October 2018, by production companyContent on Netflix in the U.S. 2018, by production company
- Number of original content titles produced by Netflix worldwide from 2012 to 2017 Original content titles on Netflix worldwide 2012-2017
- Number of hours of original content produced by Netflix worldwide from 2012 to 2017 (in hours)Original content hours on Netflix worldwide 2012-2017
- Number of titles available on Netflix in the United States in 2010 and 2018, by content typeNumber of titles available on Netflix in the U.S. 2018, by type
- Share of Netflix original content in the United States as of September 2018, by genreNetflix original content in the U.S. by genre 2018
- User behavior and consumption
The most important statistics
- Share of internet users who use Netflix worldwide as of 2nd quarter 2017, by regionNetflix usage worldwide 2017, by region
- Share of time spent watching Netflix worldwide in 2017, by deviceNetflix content watching worldwide by device 2017
- Share of time spent watching Netflix out of all hours spent watching television in the United States in 2018Share of Netflix time among total TV content viewing in the U.S. 2018
- Share of Millennial viewers who ever co-view video content with others in the United States as of November 2018, by platformCo-viewing video content among Millennial viewers in the U.S. 2018, by platform
- Share of consumers who consider selected video services to be essential in North America as of 2nd half of 2018Video services considered essential by consumers in North America 2018
- Share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018Netflix subscribers who would keep Netflix for a higher monthly fee in the U.S. 2018
- Do you have a favorable or unfavorable view of Netflix?Netflix favorability in the U.S. 2018
- Most indispensable TV networks and video sources according to 16 to 34-year-olds in the United States as of January 2019Must-keep TV and video sources among 16-34 year olds U.S. 2019
- Accolades
The most important statistics
- Number of Academy Awards wins in 2019, by studioAcademy Awards wins in 2019, by studio
- Film studios with the most Academy Award nominations in the United States in 2019Number of nominations per studio for the 2019 Academy Awards
- Number of Academy Award nominations and wins for original content titles for Amazon and Netflix worldwide from 2013 to 2018Original content Oscar nominations/wins for streaming services 2013-2018
- Number of wins per television network for the 2019 Golden Globe AwardsNumber of awards per television network for the 2019 Golden Globes
- Number of Golden Globe nominations and wins for original content titles among selected streaming services worldwide from 2013 to 2018Original content Golden Globe nominations/wins for streaming services 2013-2018
- Number of wins for the Primetime Emmy Awards in the United States in 2018, by networkEmmy Awards: wins by network 2018
- Number of nominations for the Primetime Emmy Awards in the United States in 2019, by studioEmmy Awards: nominations by studio 2019
- Number of nominations and wins for Netflix original programs at the Primetime Emmy Awards from 2013 to 2018Emmy Awards: number of Netflix nominations and wins 2013-2018
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Statistics
- Video streaming service loyalty in the U.S. 2017
- Gen Y streaming service usage in the U.S. 2015
- Gen X streaming service usage in the U.S. 2015
- Boomers streaming service usage in the U.S. 2015
- SvoD to TV streaming usage in the U.S. 2015, by age
- Satisfaction with streaming services prices in the U.S. 2014
- Influence of increased prices on continued video streaming subscription U.S. 2014
- Reasons for not subscribing to video streaming services in the U.S. 2014
- Number of online streaming video subscriptions worldwide 2018
- Share of people with streaming services subscriptions in the Netherlands 2018, by age
- Reactions to commercials during streaming of TV programs in the U.S. 2015
- Reactions to commercials during streaming of TV programs in the U.S. 2015, by age
- Reasons for cancelling streaming subscriptions in the U.S. by age 2016
- SVod daily time spent in North America 2017
- Reasons for canceling online streaming service subscriptions worldwide 2018
- Willingness to pay monthly or with subscription in Germany 2016, by purchase type
- OTT TV & video subscribers in Qatar 2018, by operator
- Reasons to get a subscription in the Netherlands 2018
- Likelihood of streaming holiday movies in the U.S. 2018
- Average DVD rental price in the United Kingdom (UK) 2007-2013
Studies
- Subscription video on demand market in the U.S.
- Netflix
- Netflix in the Netherlands
- Cord-cutting in the U.S.
- Video on demand in Norway
- Hulu
- Netflix in Europe
- Home video in the Netherlands
- Subscription video on demand in Sweden
- Digital video market in Germany
- Video on demand in Italy
- Pay TV in Europe
- Digital video in the U.S. (DMO)
- Netflix in Sweden
- Video on demand in the Netherlands
Statistics on "Netflix"
- Netflix's annual revenue from 2002 to 2018 (in million U.S. dollars)
- Netflix's net income from 2000 to 2018 (in million U.S. dollars)
- Revenue generated by Netflix from 1st quarter 2011 to 2nd quarter 2019 (in million U.S. dollars)
- Net income generated by Netflix from 1st quarter 2011 to 2nd quarter 2019 (in million U.S. dollars)
- Netflix`s average revenue per streaming customer worldwide from 3rd quarter 2012 to 3rd quarter 2017
- Netflix's average programming costs per streaming customer worldwide from 3rd quarter 2012 to 3rd quarter 2017
- Number of Netflix subscribers worldwide in selected countries in 2023 (in millions)
- Number of Netflix subscribers worldwide from 2017 to 2023, by region (in millions)
- Number of Netflix paying subscribers from 2011 to 2018, by type (in millions)
- Number of Netflix paying streaming subscribers worldwide from 3rd quarter 2011 to 2nd quarter 2019 (in millions)
- Paid net subscriber additions of Netflix worldwide from 2014 to 2018 (in millions)
- Netflix's streaming content obligations from 2010 to 2018, by type (in million U.S. dollars)
- Leading Netflix markets worldwide in July 2018
- Number of Netflix employees from 2015 to 2018, by type
- Distribution of Netflix employees as of the 2nd quarter of 2019, by gender
- Distribution of Netflix employees as of the 2nd quarter of 2019, by ethnicity
- Annual revenue of global publicly traded internet companies from 2014 to 2018 (in billion U.S. dollars)
- Market capitalization of the largest internet companies worldwide as of June 2019 (in billion U.S. dollars)
- Year-over-year revenue growth of selected tech companies in 2018
- Annual programming spend of selected TV companies worldwide in 2017 (in billion U.S. dollars)
- Leading non-gaming app publishers in the Google Play Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading iPhone apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Global video streaming traffic share as of October 2018
- Number of Netflix paying streaming subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2019 (in millions)
- Number of Netflix paying DVD subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2019 (in millions)
- Share of adults with a Netflix subscription in the United States as of December 2018
- Share of Netflix subscribers among VoD users in the United States in 2018, by age group
- Share of total OTT viewing hours in the United States as of April 2017, by streaming service (in hours)
- Share of consumers who subscribe to selected video streaming services in the United States as of September 2017
- Share of internet users who used Netflix in the United States in 2018, by age
- Most popular video streaming services in the United States as of July 2018, by monthly average users (in millions)
- Most popular video streaming services in the United States as of July 2018, by sessions per user per month
- Most popular video streaming services in the United States as of July 2018, by mobile only users (in millions)
- Most influential brands in Canada in 2018 (index score)
- Number of Netflix users in Canada from 2017 to 2022 (in millions)
- Number of Netflix subscribers in Canada from 2017 to 2023 (in millions)
- Penetration rate of Netflix subscribers in Canada from 2012 to 2017, by subscriber's language
- Share of Francophones watching English-language TV and movie content in Canada as of May 2018
- Weekly time spent online among adults in Canada in 2018, by content type (in minutes)
- Netflix's content assets worldwide from 2016 to 2018, by type (in million U.S. dollars)
- Video content budget of Netflix worldwide from 2013 to 2019 (in billion U.S. dollars)
- Share of Netflix content available worldwide from 2016 to 2018, by content type
- Share of content hours on Netflix in the United States as of October 2018, by production company
- Number of original content titles produced by Netflix worldwide from 2012 to 2017
- Number of hours of original content produced by Netflix worldwide from 2012 to 2017 (in hours)
- Number of titles available on Netflix in the United States in 2010 and 2018, by content type
- Share of Netflix original content in the United States as of September 2018, by genre
- Most viewed Netflix series in the United States in 2018, by share of Netflix users
- Content most enjoyed on Netflix in the United States as of September 2017
- Most popular digital original television shows based on audience demand in the United States from July 28 to August 3, 2019 (in million average demand expressions)
- Share of consumers who believe Netflix is the service with the best original programming in the United States from 2014 to 2018
- Perspectives on the importance of Netflix original shows when deciding whether to keep using Netflix among users in the United States as of January 2018
- Share of internet users who use Netflix worldwide as of 2nd quarter 2017, by region
- Share of time spent watching Netflix worldwide in 2017, by device
- Share of time spent watching Netflix out of all hours spent watching television in the United States in 2018
- Share of Millennial viewers who ever co-view video content with others in the United States as of November 2018, by platform
- Share of consumers who consider selected video services to be essential in North America as of 2nd half of 2018
- Share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018
- Do you have a favorable or unfavorable view of Netflix?
- Most indispensable TV networks and video sources according to 16 to 34-year-olds in the United States as of January 2019
- Highest rated TV networks among consumers in the United States as of April 2018
- Number of Academy Awards wins in 2019, by studio
- Film studios with the most Academy Award nominations in the United States in 2019
- Number of Academy Award nominations and wins for original content titles for Amazon and Netflix worldwide from 2013 to 2018
- Number of wins per television network for the 2019 Golden Globe Awards
- Number of Golden Globe nominations and wins for original content titles among selected streaming services worldwide from 2013 to 2018
- Number of wins for the Primetime Emmy Awards in the United States in 2018, by network
- Number of nominations for the Primetime Emmy Awards in the United States in 2019, by studio
- Number of nominations and wins for Netflix original programs at the Primetime Emmy Awards from 2013 to 2018
- Number of Emmy nominations and wins for original content titles among selected streaming services worldwide from 2013 to 2018
- Share of video streaming service users who only subscribe to that service in the United States as of September 2017
- Share of Millennial TV viewers in the United States who use streaming services on any device as of May 2015
- Share of Generation X TV viewers in the United States who use streaming services on any device as of May 2015
- Share of Baby Boomer TV viewers in the United States who use streaming services on any device as of May 2015
- Share of TV viewers in the United States who use SVoD services to stream to their TVs as of May 2015, by age group
- Are you satisfied with the price for your streaming service(s)?
- If the price increased by one or two dollars a month, would you continue to subscribe?
- Why don't you subscribe to video streaming services?
- How many pay online streaming video services do you currently subscribe to?
- Share of people with a streaming services subscription in the Netherlands in 2018, by age group
- Reactions to commercials during streaming of TV programs in the United States as of May 2015
- Reactions to commercials during streaming of TV programs in the United States as of May 2015, by age group
- Reasons for ending streaming subscriptions within 12 months in the United States as of September 2016, by age
- Daily time spent watching subscription video-on-demand (SVoD) in North America as of 4th quarter 2017
- What would cause you to cancel your subscription to an online streaming service?
- Current and potential willingness to pay with monthly installments or by subscription in Germany as of 2016, by type of expenditure*
- Over the top (OTT) TV and video subscribers across Qatar in 2018, by operator (in 1,000s)
- Reasons to get a subscription in the Netherlands in 2018
- Likelihood of watching a holiday movie on streaming services during holiday season among adults in the United States as of November 2018
- Average DVD rental price in the United Kingdom (UK) from 2007 to 2013 (in GBP)*
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