Out-of-home primetime TV programming consumption frequency in the U.S. 2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the frequency of watching primetime TV programming outside of own home in the United States as of May 2015. During a GfK survey, three percent of respondents stated they watched primetime TV programming in a different location than their own home either every, or almost every night.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

Frequency of watching primetime TV programming outside of own home in the United States as of May 2015

Share of respondents
Every night/most every night3%
Three or four nights6%
One or two nights14%
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Source

Release date

September 2015

Region

United States

Survey time period

April 23 to May 5, 2015

Number of respondents

1,010 respondents

Age group

13-64 years

Special properties

refers to viewing in a typical week

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Now please think of your viewing of 'regular' television (not streaming) outside of your own home... for instance, at a friend's house, at work, or at some other location. Thinking of evenings between 8 PM and 11 PM (& PM and 10 PM CT/MT), about how many nights do you usually watch TV at somewhere other than your home in a typical week?"

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Statistics on "Home video market in the U.S."

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