Primetime TV set use in the U.S. 2015, by primetime hour

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows how viewers used their TV sets in the United States during primetime hours as of May 2015. During a GfK survey, 70 percent of respondents stated they used their television set for watching linear TV in the first hour of primetime (8 to 9 PM), although this percentage declined as the evening progressed.


The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.


The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

TV set usage during primetime in the United States as of May 2015, by primetime hour

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Release date

September 2015


United States

Survey time period

April 23 to May 5, 2015

Number of respondents

total: n=621 (8-9 PM: n = 621; 9-10 PM: n = 583; 10-11 PM: n = 511)

Age group

13-64 years

Method of interview

Online panel

Supplementary notes

* TV or movies only.
The original question was phrased by the source as follows: "When you used a TV set yesterday in the 8 to 9 PM ET/PT (7 to 8 PM CT/MT) time period, what did you use it for?"
The source provides no information on percentage points exceeding 100 percent.

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