Leading locations for out of home primetime TV viewing in the U.S. 2015, by age

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the leading locations for watching primetime TV programming outside of own home in the United States as of May 2015, by age group. During a GfK survey, 58 percent of respondents between the ages of 13 and 35 stated they watched primetime TV programming at a friend's home, while nine percent said they did the same at work.


The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.


The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

Leading locations for out-of-home primetime TV viewing in the United States as of May 2015, by age group

13-35 years (Gen Y)36-49 years (Gen X)50-64 years (Boomers)
Friend's home58%36%34%
Relative's home37%45%49%
Hotel room/while on travel17%9%11%
Other location5%0%6%
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Release date

September 2015


United States

Survey time period

April 23 to May 5, 2015

Number of respondents

208; total survey n = 1,010

Age group

13-64 years

Special properties

among respondents who watched TV out of home

Method of interview

Online panel

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Statistics on "Home video market in the U.S."

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