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Reaction to commercials in primetime TV in the U.S. 2004-2015

Actions taken when commercials were shown on linear TV during primetime in the United States from 2004 to 2015

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Source

Use Ask Statista Research Service

Release date

September 2015

Region

United States

Survey time period

2004, 2008, 2012 and 2015

Number of respondents

2004 n = 696; 2008 n = 552; 2010 n = 510; 2015 n = 500

Age group

18-49 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Now, thinking of your usual behavior, which of the following statements best describes your reaction when commercials are shown during a primetime program on “live” TV – when you watch at the time of broadcast?"

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Statistics on " Advertising consumption and perception in the U.S. "

Statistics on Advertising consumption and perception in the U.S.

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Targeted advertising

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