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Attitudes towards personal care and beauty products in Canada 2017

According to a survey carried out between January and March 2017, some 55 percent of Canadians believed that research and development is constantly leading to better personal care and beauty products. Fifty-four percent of respondents also thought products from mass market brands are just as effective as those from higher cost prestige brands.

Personal care expenditure and preferences

The average Canadian household spent 729 Canadian dollars on personal care products in 2017, an increase from 630 Canadian dollars in 2010. Provincially, consumers from Alberta spent the most on average and those from Prince Edward Island spent the least. According to a recent survey, almost 30 percent of respondents stated that the cosmetic and personal care product which they most frequently purchased and used was hair care. In 2018, over 392 million Canadian dollars were spent on shampoo and over 222 dollars on conditioner in Canada.

Attitudes towards personal care and beauty products among consumers in Canada as of March 2017*

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Release date

June 2017



Survey time period

January to March 2017

Number of respondents

1,393 respondents

Age group

18 years and older

Special properties

Consumers involved in household shopping

Method of interview

Online survey

Supplementary notes

* The statistic shows the share of respondents who answered "completely agree" and "agree."

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