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United Kingdom: GfK consumer climate indicators 2014-2015

This statistic illustrates the general consumer climate of a representative sample of the British population from October 2014 to December 2015.
The economic expectation has been at an average of 19.5 indicator points since January 2015. There has not been a clear trend in the economic expectation since April 2015, instead it has been alternating between a rise and a drop from month to month. The economic expectation lies at 12.6 indicator points as of October 2015, having dropped 9.6 indicator points since January 2015.
The Income expectation has been steadily recovering since a considerable drop from 16.6 to 1.5 indicator points from April 2015 to May 2015. The income expectation now stand at 15.6 indicator points, which is 5.0 indicator points higher than the beginning of the year.
The Willingness-to-buy indicator has been somewhat volatile since January 2015, but has all in all seen a positive development throughout the year. The average for 2015 so far has been 9.1 indicator points, starting with 1.6 indicator points in January and finishing with 11.1 indicator points in October 2015.
These findings are extracts from the “GfK Consumer Climate MAXX survey”, which is based on around 2,000 consumer interviews conducted each month (on a representative sample of the United Kingdom's population) on behalf of the European Commission. The report contains charts, forecasts and a detailed commentary regarding the indicators. In addition, the report includes information on proposed consumer spending in 20 different areas of the consumer goods and services markets. The GfK Consumer Climate survey has been conducted since 1980.

GfK consumer climate indicators in the United Kingdom (UK) from October 2014 to December 2015

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Release date

April 2016


United Kingdom

Survey time period

October 2014 to December 2015

Number of respondents

2,000 respondents

Supplementary notes

The findings of the “GfK Consumer Climate MAXX survey” based on around 2,000 interviews conducted each month on a representative sample of the United Kingdom's population. This survey tool is subject to continuous quality controls, especially in relation to the representativeness. The fact that the results are used and recognized in the field of empirical legal research (for example, the likelihood of confusion between products) is a testament to the exceptionally high quality of this survey. This means that the results are quality approved by experts and must stand up in court.
The consumer climate explicitly refers to all private consumer spending. However, depending on the definition, only 30 percent of private consumer spending is accounted for retail. The remainder is attributable to services, travel, rent, health services and the entire personal care segment.
Willingness to buy is a mood indicator, as are all the other indicators. It examines whether consumers think it is advisable to make major purchases at present. Even if they answer "yes", two further requirements need to be fulfilled for a purchase to be made: consumers must have the money that is required for such a major purchase and also regard this acquisition to be necessary. In addition, it only relates to consumer durables, which require a greater budget.

Further Information: Rolf Bürkl, tel. +49 911 395-3056,

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