
Growth of the number of pay TV households in the U.S. by type 2019
In 2019, it was estimated that the number of satellite pay TV households in the United States would decline by 7.1 percent, and cable households would experience negative growth of 2.4 percent. Pay TV providers often struggle to keep hold of their subscribers as streaming services like Netflix, Amazon, Hulu, and countless other platforms take over the TV and video market, though many consumers still prefer traditional pay TV subscriptions.