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Growth of the number of pay TV households in the U.S. by type 2019

In 2019, it was estimated that the number of satellite pay TV households in the United States would decline by 7.1 percent, and cable households would experience negative growth of 2.4 percent. Pay TV providers often struggle to keep hold of their subscribers as streaming services like Netflix, Amazon, Hulu, and countless other platforms take over the TV and video market, though many consumers still prefer traditional pay TV subscriptions.

Change in the number of pay TV households in the United States in 2019, by type

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Release date

August 2019


United States

Survey time period


Supplementary notes

* Forecast.
The source defines pay TV households as those with a subscription to traditional pay TV services; excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, etc.)

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Statistics on "Pay TV in the U.S."

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