In 2019, L’Oréal Voluminous was the most purchased mascara brand in the United States with sales of approximately 77.4 million U.S. dollars. The L’Oréal Voluminous Lash Paradise was ranked second, with sales of around 73.3 million U.S. dollars.
Sales of the leading mascara brands in the United States in 2019 (in million U.S. dollars)*
* For the 52 weeks ended June 16, 2019.
Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).
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Drug Store News. (August 26, 2019). Sales of the leading mascara brands in the United States in 2019 (in million U.S. dollars)* [Graph]. In Statista. Retrieved June 03, 2020, from https://www.statista.com/statistics/497657/mascara-brands-sales-in-the-us/
Drug Store News. "Sales of the leading mascara brands in the United States in 2019 (in million U.S. dollars)*." Chart. August 26, 2019. Statista. Accessed June 03, 2020. https://www.statista.com/statistics/497657/mascara-brands-sales-in-the-us/
Drug Store News. (2019). Sales of the leading mascara brands in the United States in 2019 (in million U.S. dollars)*. Statista. Statista Inc.. Accessed: June 03, 2020. https://www.statista.com/statistics/497657/mascara-brands-sales-in-the-us/
Drug Store News. "Sales of The Leading Mascara Brands in The United States in 2019 (in Million U.S. Dollars)*." Statista, Statista Inc., 26 Aug 2019, https://www.statista.com/statistics/497657/mascara-brands-sales-in-the-us/
Drug Store News, Sales of the leading mascara brands in the United States in 2019 (in million U.S. dollars)* Statista, https://www.statista.com/statistics/497657/mascara-brands-sales-in-the-us/ (last visited June 03, 2020)
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