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Leading mascara brands in the U.S. based on dollar sales 2019

Published by M. Ridder, Nov 25, 2020
In 2019, L’Oréal Voluminous was the most purchased mascara brand in the United States with sales of approximately 77.4 million U.S. dollars. The L’Oréal Voluminous Lash Paradise was ranked second, with sales of around 73.3 million U.S. dollars.

Sales of the leading mascara brands in the United States in 2019 (in million U.S. dollars)*

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Sources

Release date

August 2019

Region

United States

Survey time period

52 weeks ended June 16, 2019

Supplementary notes

* For the 52 weeks ended June 16, 2019.
Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).

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