Reasons for signing up to SVoD services in Japan 2017

The statistic illustrates the reasons for signing up to subscription video on demand (SVoD) services in Japan in 2017. During a survey, 31 percent of respondents stated that exclusive content not available elsewhere would be a reason for them to sign up to a subscription video on demand (SVoD) services. In January 2016, Netflix offered more than 1.3 thousand movies and 410 series to its Japanese consumers.

Reasons for signing up to subscription video on demand (SVoD) services in Japan in 2017

Share of respondents
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Release date

December 2017



Survey time period


Number of respondents

93 respondents

Age group

18 years and older

Special properties

Respondents who pay for subscription

Supplementary notes

During the survey, this question was posed as follows: "What are your main reasons for signing up to/using a subscription VoD service (Netflix/Amazon Instant Video/ Rakuten/other subscription service)?"

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