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Reasons for signing up to subscription video on demand (SVoD) services in the United States in 2017

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Reasons for signing up to SVoD services in the U.S. 2017 The statistic illustrates the reasons for signing up to subscription video on demand (SVoD) services in the United States in 2017. During a survey, 43 percent of respondents stated that exclusive content not available elsewhere would be a reason for them to sign up to a subscription video on demand (SVoD) services. In January 2016, Netflix offered more then 4.5 thousand movies and 114 series to its U.S. consumers.
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Description Source More information
The statistic illustrates the reasons for signing up to subscription video on demand (SVoD) services in the United States in 2017. During a survey, 43 percent of respondents stated that exclusive content not available elsewhere would be a reason for them to sign up to a subscription video on demand (SVoD) services. In January 2016, Netflix offered more then 4.5 thousand movies and 114 series to its U.S. consumers.
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Release date
December 2017
Region
United States
Survey time period
2017
Number of respondents
424 respondents
Age group
18 years and older
Special properties
Respondents who pay for subscription
Supplementary notes
During the survey, this question was posed as follows: "What are your main reasons for signing up to/using a subscription VoD service (Netflix/Amazon Instant Video/ Rakuten/other subscription service)?"

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