Toy gift types consumers prefer to buy for children in Europe 2015

This statistic displays the results of an end of year holiday survey, regarding the the criteria favored by consumers when buying gifts for children in Europe in 2015. European consumers tended to prefer educational gifts with 54 percent saying they favor such gifts.

What criteria do you favour when buying gifts for children?

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Source

Release date

December 2015

Region

Europe

Survey time period

Last week of September and first two weeks of October 2015**

Number of respondents

14,065*

Age group

18-65 years

Supplementary notes

* Total sample for 14 countries in Western Europe, Eastern Europe and South Africa. Exact number of respondents surveyed in each region not given.

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