- Media & Advertising›
- Radio, TV & Film›
Leading Netflix market worldwide 2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Leading Netflix market worldwide 2018
Leading Netflix markets worldwide in July 2018
The statistic shows leading Netflix markets worldwide in July 2018. It was found that 64.5 percent of digital video viewers in the United States watched Netflix at least once per month as of July 2018.
Leading Netflix markets – additional information
U.S.-based Netflix is one of the leading streaming providers in the world, with over 125 million streaming subscribers worldwide in 2018. Global figures have been on the rise in the last few years thanks to Netflix’s global expansion strategy. Despite the increasing popularity of the streaming provider worldwide, Netflix’s domestic market, the U.S., still remains their main market, as about 64.5 percent of American digital video viewers stated that they used Netflix. The U.S. is projected to continue to be Netflix’s leading market in the coming years, as the number of Netflix users in the U.S. is forecast to jump from an estimated 120 million in 2016 to almost 140 million in 2020.
Norway, Canada, Denmark, and Sweden complete the top 5 most important markets for the streaming provider.
Leading Netflix markets worldwide in July 2018
| Share of viewers | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of viewers | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The statistic shows leading Netflix markets worldwide in July 2018. It was found that 64.5 percent of digital video viewers in the United States watched Netflix at least once per month as of July 2018.
Leading Netflix markets – additional information
U.S.-based Netflix is one of the leading streaming providers in the world, with over 125 million streaming subscribers worldwide in 2018. Global figures have been on the rise in the last few years thanks to Netflix’s global expansion strategy. Despite the increasing popularity of the streaming provider worldwide, Netflix’s domestic market, the U.S., still remains their main market, as about 64.5 percent of American digital video viewers stated that they used Netflix. The U.S. is projected to continue to be Netflix’s leading market in the coming years, as the number of Netflix users in the U.S. is forecast to jump from an estimated 120 million in 2016 to almost 140 million in 2020.
Norway, Canada, Denmark, and Sweden complete the top 5 most important markets for the streaming provider.
Show moreLeading Netflix markets – additional information
U.S.-based Netflix is one of the leading streaming providers in the world, with over 125 million streaming subscribers worldwide in 2018. Global figures have been on the rise in the last few years thanks to Netflix’s global expansion strategy. Despite the increasing popularity of the streaming provider worldwide, Netflix’s domestic market, the U.S., still remains their main market, as about 64.5 percent of American digital video viewers stated that they used Netflix. The U.S. is projected to continue to be Netflix’s leading market in the coming years, as the number of Netflix users in the U.S. is forecast to jump from an estimated 120 million in 2016 to almost 140 million in 2020.
Norway, Canada, Denmark, and Sweden complete the top 5 most important markets for the streaming provider.
- Show sources information
- Show publisher information
- Release date
- July 2018
- Region
- Worldwide
- Survey time period
- July 2018
- Special properties
- among digital video viewers; individuals of any age who watch Netflix via app or website at least once per month
Source
- Show sources information
- Show publisher information
- Release date
- July 2018
More information
- Region
- Worldwide
- Survey time period
- July 2018
- Special properties
- among digital video viewers; individuals of any age who watch Netflix via app or website at least once per month
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Online TV in the U.S.
- 93 page/s
- English
- pptx
- Detailed references
Everything On "Online TV in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Netflix"
- Global overview
The most important statistics
- Online video revenue worldwide from 2016 to 2027 (in billion U.S. dollars)Global online video revenue 2016-2027
- Annual programming spend of selected TV companies worldwide in 2017 (in billion U.S. dollars)Programming expenditure by TV networks worldwide 2017
- Number of subscription video on demand (SVoD) households worldwide from 2018 to 2022 (in millions)Number of SVOD households worldwide 2018-2022
- Share of subscription video-on-demand (SVoD)-only households worldwide from 1st quarter 2017 to 3rd quarter 2018Share of SVoD only households worldwide 2017-2018
- Netflix's annual revenue from 2002 to 2018 (in million U.S. dollars)Netflix's annual revenue 2002-2018
- Netflix's net income from 2000 to 2018 (in million U.S. dollars)Netflix: net income 2000-2018
- Revenue generated by Netflix from 1st quarter 2011 to 1st quarter 2019 (in million U.S. dollars)Netflix's revenue Q1 2011-Q1 2019
- Net income generated by Netflix from 1st quarter 2011 to 1st quarter 2019 (in million U.S. dollars)Netflix's net income Q1 2011-Q1 2019
- U.S. financial data
The most important statistics
- Number of Netflix streaming subscribers in the United States from 3rd quarter 2011 to 1st quarter 2019 (in millions)Number of Netflix streaming subscribers in the U.S. 2011-2019
- Estimated streaming revenues of Netflix in the United States from 2008 to 2020 (in million U.S. dollars)Netflix: streaming revenues in the U.S. 2008-2020
- Revenue generated by Netflix with subscription video on demand (SVoD) services in North America in 2016 and 2021 (in billion U.S. dollars)Netflix SVoD revenue in North America 2016-2021
- Share of Netflix original content in the United States as of September 2018, by genreNetflix original content in the U.S. by genre 2018
- U.S. user data
The most important statistics
- Most popular video streaming services in the United States as of July 2018, by monthly average users (in millions)Leading U.S. video streaming services 2018, by monthly average users
- Most popular video streaming services in the United States as of July 2018, by sessions per user per monthLeading U.S. video streaming services 2018, by sessions per user per month
- Most popular video streaming services in the United States as of July 2018, by mobile only users (in millions)Leading U.S. video streaming services 2018, by mobile only users
- Share of consumers who have a subscription to an on-demand video service in the United States in 2017Streaming service usage in the U.S. 2017
- Share of video streaming service users who only subscribe to that service in the United States as of September 2017Video streaming service loyalty in the U.S. 2017
- Share of total OTT viewing hours in the United States as of April 2017, by streaming service (in hours)Streaming services share of total OTT viewing in the U.S. 2017
- Share of consumers who subscribe to selected video streaming services in the United States as of September 2017Video streaming service penetration rate in the U.S. 2017
- Share of internet users who used Netflix in the United States in 2018, by ageInternet users who used Netflix in the U.S. 2018, by age
- Canada overview
The most important statistics
- Estimated streaming revenues of Netflix in Canada from 2010 to 2020 (in million U.S. dollars)Netflix: streaming revenues in Canada 2010-2020
- Number of Netflix users in Canada from 2017 to 2022 (in millions)Number of Netflix users Canada 2017-2022
- Number of Netflix subscribers in Canada from 2017 to 2023 (in millions)Number of Netflix subscribers in Canada 2017-2023
- Percentage of Netflix subscribers in Canada from 2014 to 2016, by regionNetflix reach in Canada 2014-2016, by region
- Percentage of consumers in Canada who subscribed to Netflix from 2014 to 2016, by age groupShare of Canadians subscribing to Netflix 2014-2016, by age
- Penetration rate of Netflix subscribers in Canada from 2012 to 2017, by subscriber's languageCanada Netflix subscriber penetration 2012-2017, by language
- Own content
The most important statistics
- Share of Netflix content available worldwide from 2016 to 2018, by content typeShare of Netflix content available globally by type 2018
- Number of original content titles produced by Netflix worldwide from 2012 to 2017 Original content titles on Netflix worldwide 2012-2017
- Number of hours of original content produced by Netflix worldwide from 2012 to 2017 (in hours)Original content hours on Netflix worldwide 2012-2017
- Video content budget of Netflix worldwide from 2013 to 2019 (in billion U.S. dollars)Netflix global video content budget 2019
- Amount of content available on Netflix in selected countries as of January 2016, by content typeNetflix content availability 2016, by country
- Number of titles available on Netflix in the United States in 2010 and 2018, by content typeNumber of titles available on Netflix in the U.S. 2018, by type
- Number of nominations and wins for Netflix original programs at the Primetime Emmy Awards from 2013 to 2018Emmy Awards: number of Netflix nominations and wins 2013-2018
- Content most enjoyed on Netflix in the United States as of September 2017Most enjoyable content on Netflix in the U.S. 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Brazil: Netflix penetration rate 2015-2017
- Mexico: Netflix penetration rate 2015-2017
- France: content expected from Netflix 2014
- Share of Netflix time among total TV content viewing in the U.S. 2018
- Time spent with Netflix per subscriber worldwide 2011-2014
- Content spend of Netflix 2013-2018
- Penetration rate of Netflix 2020, by country
- Share of titles on Netflix in the United Kingdom (UK) 2015-2017, by origin
- SVoD and Netflix viewing time per day in the UK 2017-2018
- 13 Reasons Why Season 2 viewers in the United States 2018, by episode
- Penetration rate: Netflix's SVoD original programming in U.S. Q2 2014
- The Crown Season 2 viewers in the United States 2017, by episode
- Netflix members in the U.S. 2017, by gender
- Netflix members in the U.S. 2017
- Number of Netflix videos per viewer in the U.S. 2012-2013
- Viewership of Unbreakable Kimmy Schmidt in the United States as of August 2017
- Viewership of Unbreakable Kimmy Schmidt in the United States August 2017, by age
- Attitudes toward OTT services among broadband service providers 2013
- Sales revenue of physical non-film video in France 2011-2018, by segment
- Number of UGS projects
Studies
- Netflix in the Netherlands
- Netflix
- Netflix in Europe
- Video on demand in the Netherlands
- Pay TV in the U.S.
- Video on demand in Italy
- Cord-cutting in the U.S.
- Pay TV in Chile
- Pay TV in Brazil
- Pay TV in Argentina
- Pay TV worldwide
- Cable TV in the U.S.
- Pay TV in Latin America
- Pay TV in Mexico
- Online TV in the U.S.
Statistics on "Netflix"
- Online video revenue worldwide from 2016 to 2027 (in billion U.S. dollars)
- Annual programming spend of selected TV companies worldwide in 2017 (in billion U.S. dollars)
- Number of subscription video on demand (SVoD) households worldwide from 2018 to 2022 (in millions)
- Share of subscription video-on-demand (SVoD)-only households worldwide from 1st quarter 2017 to 3rd quarter 2018
- Netflix's annual revenue from 2002 to 2018 (in million U.S. dollars)
- Netflix's net income from 2000 to 2018 (in million U.S. dollars)
- Revenue generated by Netflix from 1st quarter 2011 to 1st quarter 2019 (in million U.S. dollars)
- Net income generated by Netflix from 1st quarter 2011 to 1st quarter 2019 (in million U.S. dollars)
- Netflix subscription revenue worldwide in 2010 and 2020 (in billion U.S. dollars)
- Netflix`s average revenue per streaming customer worldwide from 3rd quarter 2012 to 3rd quarter 2017
- Netflix's average programming costs per streaming customer worldwide from 3rd quarter 2012 to 3rd quarter 2017
- Number of Netflix streaming subscribers worldwide from 3rd quarter 2011 to 1st quarter 2019 (in millions)
- Number of Netflix subscribers worldwide from 2017 to 2023, by region (in millions)
- Number of Netflix subscribers worldwide in selected countries in 2023 (in millions)
- Number of households subscribing to Netflix worldwide from 2010 to 2020 (in millions)
- Number of Netflix subscribers from 2011 to 2018, by type (in millions)
- Share of internet users who use Netflix worldwide as of 2nd quarter 2017, by region
- Number of hours of content on Netflix worldwide as of January 2017, by country of production (in 1,000 hours)
- Number of hours of content available on Netflix worldwide as of January 2017, by country of distribution (in 1,000 hours)
- Share of time spent watching Netflix worldwide in 2017, by device
- Netflix's streaming content obligations from 2010 to 2018, by type (in million U.S. dollars)
- Leading Netflix markets worldwide in July 2018
- Number of Netflix employees from 2015 to 2018, by type
- Share of Netflix registrations worldwide in 2017, by device
- Number of Netflix streaming subscribers in the United States from 3rd quarter 2011 to 1st quarter 2019 (in millions)
- Estimated streaming revenues of Netflix in the United States from 2008 to 2020 (in million U.S. dollars)
- Revenue generated by Netflix with subscription video on demand (SVoD) services in North America in 2016 and 2021 (in billion U.S. dollars)
- Share of Netflix original content in the United States as of September 2018, by genre
- Most popular video streaming services in the United States as of July 2018, by monthly average users (in millions)
- Most popular video streaming services in the United States as of July 2018, by sessions per user per month
- Most popular video streaming services in the United States as of July 2018, by mobile only users (in millions)
- Share of consumers who have a subscription to an on-demand video service in the United States in 2017
- Share of video streaming service users who only subscribe to that service in the United States as of September 2017
- Share of total OTT viewing hours in the United States as of April 2017, by streaming service (in hours)
- Share of consumers who subscribe to selected video streaming services in the United States as of September 2017
- Share of internet users who used Netflix in the United States in 2018, by age
- Share of adults with a Netflix subscription in the United States as of December 2018
- Share of consumers with an active Netflix subscription in the United States as of February 2017, by gender
- Share of consumers with an active Netflix subscription in the United States as of February 2017, by age group
- Number of Netflix DVD subscribers in the United States from 3rd quarter 2011 to 1st quarter 2019 (in millions)
- Share of Netflix subscribers among VoD users in the United States in 2018, by age group
- Share of TV households with a Netflix subscription in the United States in 2011 and 2017
- Monthly time spent watching selected online streaming services among streaming-only households in the United States as of April 2017 (in hours)
- Highest rated TV networks among consumers in the United States as of April 2018
- Most appealing features of Netflix according to adults in North America as of Q3 2017
- Perspectives on media most associated with watching television in the United States as of January 2017, by generation
- Estimated streaming revenues of Netflix in Canada from 2010 to 2020 (in million U.S. dollars)
- Number of Netflix users in Canada from 2017 to 2022 (in millions)
- Number of Netflix subscribers in Canada from 2017 to 2023 (in millions)
- Percentage of Netflix subscribers in Canada from 2014 to 2016, by region
- Percentage of consumers in Canada who subscribed to Netflix from 2014 to 2016, by age group
- Penetration rate of Netflix subscribers in Canada from 2012 to 2017, by subscriber's language
- Share of Netflix content available worldwide from 2016 to 2018, by content type
- Number of original content titles produced by Netflix worldwide from 2012 to 2017
- Number of hours of original content produced by Netflix worldwide from 2012 to 2017 (in hours)
- Video content budget of Netflix worldwide from 2013 to 2019 (in billion U.S. dollars)
- Amount of content available on Netflix in selected countries as of January 2016, by content type
- Number of titles available on Netflix in the United States in 2010 and 2018, by content type
- Number of nominations and wins for Netflix original programs at the Primetime Emmy Awards from 2013 to 2018
- Content most enjoyed on Netflix in the United States as of September 2017
- Share of consumers who believe Netflix is the service with the best original programming in the United States from 2014 to 2018
- Perspectives on the importance of Netflix original shows when deciding whether to keep using Netflix among users in the United States as of January 2018
- Netflix penetration rate in Brazil in 2015 and 2017
- Netflix penetration rate in Mexico in 2015 and 2017
- Type of content expected from Netflix in France as of August 2014
- Share of time spent watching Netflix out of all hours spent watching television in the United States in 2018
- Monthly time spent streaming Netflix content per subscriber worldwide from 4th quarter 2011 to 2nd quarter 2014 (in hours)
- Content spending of Netflix from 2013 to 2018 (in billion GBP)
- Penetration rate of Netflix in selected countries worldwide in 2020
- Share of original and PSB-originated titles on Netflix in the United Kingdom (UK) from 2015 to 2017
- Daily time spent watching subscription video on-demand (SVoD) channels and Netflix in the United Kingdom (UK) in 2017 and 2018 (in minutes)
- Viewership of 13 Reasons Why Season 2 in the first three days of release in the United States in May 2018, by episode (in millions)
- Penetration rate of Netflix's subscription video on demand (SVoD) original programming in the United States in 2nd quarter 2014, by age
- Viewership of The Crown Season 2 in the first three days of release in the United States in December 2017, by episode (in millions)
- Are you currently a member of Netflix?
- Are you currently a member of Netflix?
- Monthly number of Netflix videos viewed per viewer in the United States from 4th quarter 2012 to 4th quarter 2013
- Have you ever watched Unbreakable Kimmy Schmidt?
- Have you ever watched Unbreakable Kimmy Schmidt?
- Attitudes toward over-the-top (OTT) content/services among broadband service providers worldwide in 2nd quarter 2013
- Sales revenue of physical copies of non-film videos sold in France from 2011 to 2018, by segment (in million euros)*
- Number of UGS (Underground Gas Storage) projects 2010
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.