Leading Netflix market worldwide 2018

The statistic shows leading Netflix markets worldwide in July 2018. It was found that 64.5 percent of digital video viewers in the United States watched Netflix at least once per month as of July 2018.

Leading Netflix markets – additional information

U.S.-based Netflix is one of the leading streaming providers in the world, with over 125 million streaming subscribers worldwide in 2018. Global figures have been on the rise in the last few years thanks to Netflix’s global expansion strategy. Despite the increasing popularity of the streaming provider worldwide, Netflix’s domestic market, the U.S., still remains their main market, as about 64.5 percent of American digital video viewers stated that they used Netflix. The U.S. is projected to continue to be Netflix’s leading market in the coming years, as the number of Netflix users in the U.S. is forecast to jump from an estimated 120 million in 2016 to almost 140 million in 2020.

Norway, Canada, Denmark, and Sweden complete the top 5 most important markets for the streaming provider.

Leading Netflix markets worldwide in July 2018

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Release date

July 2018



Survey time period

July 2018

Special properties

among digital video viewers; individuals of any age who watch Netflix via app or website at least once per month

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Statistics on "Netflix"

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