Leading Netflix markets – additional information
U.S.-based Netflix is one of the leading streaming providers in the world, with over 125 million streaming subscribers worldwide in 2018. Global figures have been on the rise in the last few years thanks to Netflix’s global expansion strategy. Despite the increasing popularity of the streaming provider worldwide, Netflix’s domestic market, the U.S., still remains their main market, as about 64.5 percent of American digital video viewers stated that they used Netflix. The U.S. is projected to continue to be Netflix’s leading market in the coming years, as the number of Netflix users in the U.S. is forecast to jump from an estimated 120 million in 2016 to almost 140 million in 2020.
Norway, Canada, Denmark, and Sweden complete the top 5 most important markets for the streaming provider.