This statistic shows data on the advertising expenditure of discounters in Germany from 2004 to 2015. In 2010, German discounters made investments of roughly 845.7 million euros into advertising.
Advertising expenditure of discounters in Germany from 2004 to 2015
(in million euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (August 25, 2016). Advertising expenditure of discounters in Germany from 2004 to 2015 (in million euros) [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/501503/discounters-ad-spend-germany/?__sso_cookie_checker=failed
Nielsen. "Advertising expenditure of discounters in Germany from 2004 to 2015 (in million euros)." Chart. August 25, 2016. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/501503/discounters-ad-spend-germany/?__sso_cookie_checker=failed
Nielsen. (2016). Advertising expenditure of discounters in Germany from 2004 to 2015 (in million euros). Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/501503/discounters-ad-spend-germany/?__sso_cookie_checker=failed
Nielsen. "Advertising Expenditure of Discounters in Germany from 2004 to 2015 (in Million Euros)." Statista, Statista Inc., 25 Aug 2016, https://www.statista.com/statistics/501503/discounters-ad-spend-germany/?__sso_cookie_checker=failed
Nielsen, Advertising expenditure of discounters in Germany from 2004 to 2015 (in million euros) Statista, https://www.statista.com/statistics/501503/discounters-ad-spend-germany/?__sso_cookie_checker=failed (last visited January 23, 2025)
Advertising expenditure of discounters in Germany from 2004 to 2015 (in million euros) [Graph], Nielsen, August 25, 2016. [Online]. Available: https://www.statista.com/statistics/501503/discounters-ad-spend-germany/?__sso_cookie_checker=failed
