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Share of purchased financial products in London Q3 2014 - Q3 2015

This statistic illustrates the types of financial products purchased by adults in London (UK) within 12 months prior to October 2015 as a share of the total sample. It shows that the most commonly purchased financial product was motor insurance, followed by travel insurance and home buildings/ contents insurance. Unlike many other regions of the United Kingdom during this time period, travel insurance was purchased by more respondents than home buildings or contents insurance.

London: Which, if any, of the following financial products have you personally purchased in the last 12 months?

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Release date

October 2015


United Kingdom (England)

Survey time period

October 23 to 25, 2015

Number of respondents

241 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Weighted base for this question: 264.

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