UK: responses to personalized offers from websites by age group 2015

This statistic displays the findings of a survey on the distribution of responses to personalized offers from visited websites in the United Kingdom (UK) 2015, by age group. During the survey period, it was found that 35 percent of all responding consumers reported that they would find it as a useful customized service and would be more likely to purchase from that company.

Distribution of responses to personalized offers from visited websites in the United Kingdom (UK) 2015, by age group

Characteristic	I see this as a useful customized service and am more likely to purchase from that company	I might well respond but I am only likely to take up a deal if I have a prior relationship with the company	I feel this is invasive and immeditaltely stop dealing with the company which is contacting me
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Release date

December 2015

More information

Region

United Kingdom

Survey time period

October 2015

Number of respondents

1,000*

Age group

18 years and older

Special properties

UK consumers.

Supplementary notes

* Accordingt to the source:
"The survey sample was broadly representative of the UK according to gender, age, region and social class." ** Original survey question was phrased as follows:
"If, after browsing online for a potential purchase, you receive a personalised response from the company whose website you were visiting, which of the following options best describes how you would respond?"

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