Leading January sales shopping categories in the United Kingdom (UK) 2014-2015

This statistic shows the sales categories consumers plan to buy from in the January sales in the United Kingdom as of surveys conducted in December 2014 and 2015. Clothing and accessories is the most popular category, with 63 percent of UK consumers intending to purchase such items in the January sales in 2016.

Which of the following categories do you think you will buy things from in the January Sales?

Clothing and accessories63%63%
Entertainment (e.g. books, CDs, etc.)31%28%
Toiletries, beauty and perfume28%28%
Homeware and furniture24%20%
Smartphones, tablets and computers20%17%
Small technology items (e.g. MP3 players)19%17%
White goods12%8%
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Release date

January 2016


United Kingdom

Survey time period

December 12 to 13, 2015

Number of respondents


Age group

18 years and older

Special properties

All those who will be shopping in the January sales

Method of interview

Online survey

Supplementary notes

* 2015 survey. n (2014) = 1091.

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