Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018

Increased marketing spending on selected according to marketers in Canada 2016-2018 The graph presents information on the increase in marketing spending on selected media according to marketing professionals in Canada in 2016 and 2017, with a forecast for 2018. When asked which media saw an increase in marketing spending in 2017, 25 percent of responding marketers said they spent more on digital advertising, and 37 percent plan to increase this spend in 2018.
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201620172018*
Digital advertising22%25%37%
Social media4%7%18%
201620172018*
Digital advertising22%25%37%
Social media4%7%18%
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Description Source More information
The graph presents information on the increase in marketing spending on selected media according to marketing professionals in Canada in 2016 and 2017, with a forecast for 2018. When asked which media saw an increase in marketing spending in 2017, 25 percent of responding marketers said they spent more on digital advertising, and 37 percent plan to increase this spend in 2018.
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Release date
January 2018
Region
Canada
Survey time period
2016 and 2017
Number of respondents
250 respondents
Special properties
among marketing professionals
Supplementary notes
*Forecast.

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