Increased marketing spending on selected according to marketers in Canada 2016-2018

Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018

by A. Guttmann, last edited May 16, 2018
Increased marketing spending on selected according to marketers in Canada 2016-2018 The graph presents information on the increase in marketing spending on selected media according to marketing professionals in Canada in 2016 and 2017, with a forecast for 2018. When asked which media saw an increase in marketing spending in 2017, 25 percent of responding marketers said they spent more on digital advertising, and 37 percent plan to increase this spend in 2018.
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Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018

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201620172018*
Social media4%7%18%
Digital advertising22%25%37%
201620172018*
Social media4%7%18%
Digital advertising22%25%37%
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by A. Guttmann, last edited May 16, 2018
The graph presents information on the increase in marketing spending on selected media according to marketing professionals in Canada in 2016 and 2017, with a forecast for 2018. When asked which media saw an increase in marketing spending in 2017, 25 percent of responding marketers said they spent more on digital advertising, and 37 percent plan to increase this spend in 2018.
Show more
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