Shoe retail: most popular stores in Germany 2020

This ranking shows the results of a survey concerning the most popular shoe retailers in Germany from 2016 to 2020. During the 2020 survey period it was found that almost 40 percent of the German-speaking population aged 14 years and older stated that they had made a purchase at Deichmann in the last 12 months.

Ranking of the most popular shoe retailers (purchase in the last 12 months) in Germany from 2016 to 2020

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Release date

November 2020

More information

Region

Germany

Survey time period

2016 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2016: 23,102 respondents, projection to 69.56 million people
2017: 23,106 respondents, projection to 70,09 million people
2018: 23,086 respondents, projection to 70.45 million people
2019: 23,120 respondents, projection to 70.60 million people
2020: 23,138 respondents, projection to 70.63 million people

The figures refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021.

You can find more information on the methodology of the study here and in the report.

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