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Ranking of the most popular shoe retailers in Germany 2015-2019

This statistic shows the results of a survey concerning the most popular shoe retailers in Germany from 2015 to 2019. During the 2019 survey period it was found that 40 percent of the German-speaking population aged 14 years and older stated that they had made a purchase at Deichmann in the last 12 months.

Ranking of the most popular shoe retailers (purchase in the last 12 months) in Germany from 2015 to 2019

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Source

Release date

November 2019

Region

Germany

Survey time period

2015 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* First asked in 2015.

** First asked in 2017.

*** Not asked in 2018.

**** First asked in 2018.

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2014: 23,093 respondents, projected base of 70.52 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology of the study here.

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