Number of customers of the most popular drugstores in Germany 2015-2018

This statistic shows the results of a survey concerning the number of customers of the the most popular drugstores in Germany from 2015 to 2018. During the 2018 survey period it was found that roughly 33 million persons among the German-speaking population aged 14 years and older stated that they had made a purchase at Rossmann in the previous six months.

Number of customers of the most popular drugstores (purchase in the last six months) in Germany from 2015 to 2018

Schlecker*dmRossmannMüllerBudnikowsky
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Source

Release date

November 2018

Region

Germany

Survey time period

2015 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2018.

You can find more information on the methodology of the study here.

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Statistics on "Shopping behavior trends in Germany"

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