Most popular shoe retailers by customer number in Germany 2020

This statistic presents the results of a survey concerning the number of customers of the most popular shoe stores in Germany from 2017 to 2020. During the 2020 survey period it was found that roughly 9.12 million persons among the German-speaking population aged 14 years and older stated that they had made a purchase at Reno in the previous six months.

Number of customers of the most popular shoe retailers (purchase in the last six months) in Germany from 2017 to 2020 (in millions)

Characteristic	Deichmann	Reno	Zalando	Görtz	Salamander
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

November 2020

More information

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
2019: 23,120 respondents, projected base of 70.60 million persons

The figures refer to the following studies:
2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020

You can find more information on the methodology of the study here.

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