This statistic shows the results of a survey on brand awareness vs. price awareness during grocery shopping in Germany from 2014 to 2017. During the 2016 survey period it was found that roughly 5.15 million Germans aged 14 years and older stated that they totally agreed with the statement "When shopping for groceries, the brand is more important to me than the price". By 2017 this figure had increased to 5.26 million persons.
Level of agreement towards the statement "When shopping for groceries, the brand is more important to me than the price" in Germany from 2014 to 2017
(in millions)
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
The figures refer to the following studies: 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018
You can find more information on the methodology of the study here.
Figures have been rounded for easier understanding.
The original German statement was phrased as follows: "When shopping for groceries, the brand is more important to me than the price."
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 22, 2017). Level of agreement towards the statement "When shopping for groceries, the brand is more important to me than the price" in Germany from 2014 to 2017 (in millions) [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/503803/groceries-brand-vs-price-awareness-in-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Level of agreement towards the statement "When shopping for groceries, the brand is more important to me than the price" in Germany from 2014 to 2017 (in millions)." Chart. November 22, 2017. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/503803/groceries-brand-vs-price-awareness-in-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2017). Level of agreement towards the statement "When shopping for groceries, the brand is more important to me than the price" in Germany from 2014 to 2017 (in millions). Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/503803/groceries-brand-vs-price-awareness-in-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Level of Agreement towards The Statement "When Shopping for Groceries, The Brand Is More Important to Me than The Price" in Germany from 2014 to 2017 (in Millions)." Statista, Statista Inc., 22 Nov 2017, https://www.statista.com/statistics/503803/groceries-brand-vs-price-awareness-in-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Level of agreement towards the statement "When shopping for groceries, the brand is more important to me than the price" in Germany from 2014 to 2017 (in millions) Statista, https://www.statista.com/statistics/503803/groceries-brand-vs-price-awareness-in-germany/ (last visited October 12, 2024)
Level of agreement towards the statement "When shopping for groceries, the brand is more important to me than the price" in Germany from 2014 to 2017 (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 22, 2017. [Online]. Available: https://www.statista.com/statistics/503803/groceries-brand-vs-price-awareness-in-germany/
