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Survey on brand awareness vs. price awareness for groceries in Germany 2014-2017

Level of agreement towards the statement "When shopping for groceries, the brand is more important to me than the price" in Germany from 2014 to 2017 (in millions)

Survey on brand awareness vs. price awareness for groceries in Germany 2014-2017 This statistic shows the results of a survey on brand awareness vs. price awareness during grocery shopping in Germany from 2014 to 2017. During the 2016 survey period it was found that roughly 5.15 million Germans aged 14 years and older stated that they totally agreed with the statement "When shopping for groceries, the brand is more important to me than the price". By 2017 this figure had increased to 5.26 million persons.
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Level of agreement towards the statement "When shopping for groceries, the brand is more important to me than the price" in Germany from 2014 to 2017 (in millions)

Fully agreeAgreeMostly agreeSomewhat agreeHardly agreeDon't agree at allNo answer
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Fully agreeAgreeMostly agreeSomewhat agreeHardly agreeDon't agree at allNo answer
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This statistic shows the results of a survey on brand awareness vs. price awareness during grocery shopping in Germany from 2014 to 2017. During the 2016 survey period it was found that roughly 5.15 million Germans aged 14 years and older stated that they totally agreed with the statement "When shopping for groceries, the brand is more important to me than the price". By 2017 this figure had increased to 5.26 million persons.
Show more
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