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Attitude towards sustainability of store brands in Germany 2015-2018

This statistic illustrates the results of a survey on consumer attitudes towards the sustainability of store brands in Germany from 2015 to 2018. During the 2018 survey period it was found that 47 percent of the respondents agreed with the statement "I am willing to pay a little more for socially and environmentally sustainable store brands."

Share of respondents agreeing with the following statements concerning sustainability of store brands in Germany from 2015 to 2018

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Source

Release date

May 2018

Region

Germany

Survey time period

2015 to 2018

Number of respondents

1,000*

Age group

18 years and older

Special properties

persons in charge of household

Method of interview

Online survey

Supplementary notes

* n(2015) = 1,000; n(2016) = 1,005; n(2017) = 1,000; n(2018) = 1,000.

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