Most popular features on personalized retailers apps in the UK 2015

Distribution of leading features amongst consumers using personalization and social features of retailers apps in the United Kingdom (UK) in 2015

Most popular features on personalized retailers apps in the UK 2015 This statistic displays the distribution of leading features amongst consumers using personalization and social features of retailers apps on the Poq platform in the United Kingdom (UK) in 2015. In 2015, it was found that 19 percent of sessions focused on viewing reviews.
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Distribution of leading features amongst consumers using personalization and social features of retailers apps in the United Kingdom (UK) in 2015

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Share of total app sessions on Poq's platform
Open new loyalty account23%
Set personal sites23%
Profile login21%
View reviews19%
Social media share5%
Set favorite store5%
Enter loyalty card details4%
Share of total app sessions on Poq's platform
Open new loyalty account23%
Set personal sites23%
Profile login21%
View reviews19%
Social media share5%
Set favorite store5%
Enter loyalty card details4%
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This statistic displays the distribution of leading features amongst consumers using personalization and social features of retailers apps on the Poq platform in the United Kingdom (UK) in 2015. In 2015, it was found that 19 percent of sessions focused on viewing reviews.
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Release date
September 2015
Region
United Kingdom
Survey time period
2015
Supplementary notes
Source adds the following information:
"We evaluated the performance of 23 popular app features by analysing a sample of over 790,500 shopping app sessions that took place during 2015."
"Represents activity among in-store app feature users on Poq's platform, broader industry metrics may vary."
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