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Most popular features on personalized retailers apps in the UK 2015

This statistic displays the distribution of leading features amongst consumers using personalization and social features of retailers apps on the Poq platform in the United Kingdom (UK) in 2015. In 2015, it was found that 19 percent of sessions focused on viewing reviews.

Distribution of leading features amongst consumers using personalization and social features of retailers apps in the United Kingdom (UK) in 2015

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Source

Release date

September 2015

Region

United Kingdom

Survey time period

2015

Supplementary notes

Source adds the following information:
"We evaluated the performance of 23 popular app features by analysing a sample of over 790,500 shopping app sessions that took place during 2015."
"Represents activity among in-store app feature users on Poq's platform, broader industry metrics may vary."

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