Distribution of features that were likely to be used by consumers of retailers apps on the Poq platform in the United Kingdom (UK) in 2015

Likelihood of feature usage on retailers apps in the UK 2015 This statistic displays the distribution of features that were likely to be used by consumers of retailers apps on the Poq platform in the United Kingdom (UK) in 2015. In 2015, it was found that 16 percent of visitors used the full screen product zoom feature.
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Share of total app sessions on Poq's platform
Search31%
Filter17%
Full screen product zoom16%
Sort products11%
Add to wishlist8%
View wishlist7%
Browse lookbook7%
Push notification2%
Shop lookbook1%
Share of total app sessions on Poq's platform
Search31%
Filter17%
Full screen product zoom16%
Sort products11%
Add to wishlist8%
View wishlist7%
Browse lookbook7%
Push notification2%
Shop lookbook1%
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Description Source More information
This statistic displays the distribution of features that were likely to be used by consumers of retailers apps on the Poq platform in the United Kingdom (UK) in 2015. In 2015, it was found that 16 percent of visitors used the full screen product zoom feature.
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Release date
September 2015
Region
United Kingdom
Survey time period
2015
Supplementary notes
Source adds the following information:
"We evaluated the performance of 23 popular app features by analysing a sample of over 790,500 shopping app sessions that took place during 2015."
"Represents activity among in-store app feature users on Poq's platform, broader industry metrics may vary."
"The feature ‘Push notification’ refers to shoppers entering the app through a push notification."

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