Distribution of TV VOD consumption in the UK 2015, by content provider

This statistic illustrates TV content providers in the United Kingdom (UK) in 2015, ranked by the share of video on demand consumption. Sky on Demand ranked first that year, with a 28 percent share of viewing.

Distribution of TV video on-demand consumption in the United Kingdom (UK) in 2015, by content provider*

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Release date

December 2015


United Kingdom

Survey time period

September 2-6, 2015

Number of respondents

2,651 respondents

Age group

16 years and older

Special properties

UK online population

Method of interview

Online survey

Supplementary notes

* Share of usage is taking both frequency and penetration into account and has been weighted to a value based on monthly frequency (e.g. a daily live TV viewing actually views c.30 'sessions' a month whereas a weekly viewer sees on average 4.3). Share of viewing is calculated by multiplying the total claimed session volume by the assumed duration of the average session (accounts for the fact that 1 daily live TV session is longer than the average catch-up TV session).

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