Attitudes to online data collection in the UK 2015, by data type

This statistic displays the findings of a survey on the leading types of personal information that was regarded as acceptable to be collected by organizations or websites in the United Kingdom (UK) as of February 2015. During the survey period, it was found that 23 percent of respondents considered a search history as acceptable data to be collected.

Which of the following data is acceptable to be collected by websites or organizations?*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

March 2015


United Kingdom

Survey time period

February 18, 2015 to February 23, 2015

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

UK adults.

Method of interview

Online interview

Supplementary notes

Source adds the following information:
"Data were weighted for each country to be representative of that country by age, gender and region. ComRes is a member of the British Polling Council and abides by its rules."
* Original survey question was phrased as following:
"Q4 When people are using the internet, their online personal data (e.g. websites visited, products looked at or emails sent) is often gathered by websites and organizations (e.g. the company that runs an internet browser or email system). Which of the following types of personal data, if any, do you think it is acceptable to be collected by websites or organizations?"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Online privacy and data protection in the European Union (EU)"

Further Content: You might find this interesting as well


Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.