UK: willingness to pay for online services for not collecting data 2015, by age group

This statistic displays the findings of a survey on the willingness to pay for online services that were free in exchange for personal data to not be collected by the company providing that service in the United Kingdom (UK) as of February 2015, by age group. During the survey period, it was found that six percent of respondents aged between 18 and 34 years reported that they were willing to pay more than ten British pounds for such personalized services.

What is the maximum that you are willing to pay for currently free online services in exchange for privacy of your personal data?*

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Release date

March 2015


United Kingdom

Survey time period

February 18, 2015 to February 23, 2015

Number of respondents

290 (18-34), 350 (35-54), 360 (55+)

Age group

18 years and older

Special properties

UK adults.

Method of interview

Online interview

Supplementary notes

Source adds the following information:
"Data were weighted for each country to be representative of that country by age, gender and region. ComRes is a member of the British Polling Council and abides by its rules."
* Original survey question was phrased as following:
"Q8 What is the maximum that you be willing to pay for an individual online service currently provided for free (e.g. Google, Facebook, Twitter) if it meant your data would not be collected and used by the company providing that service?"

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Statistics on "Online privacy in the United Kingdom (UK)"

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