This statistic presents the advertising revenue of the Major League Baseball in the United States during the regular season in 2016 and 2017. In 2017, MLB's national ad revenue amounted to 230.5 million U.S. dollars.
Major League Baseball advertising revenue during regular season in 2016 and 2017
(in million U.S. dollars)
The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Broadcasting & Cable. (October 2, 2018). Major League Baseball advertising revenue during regular season in 2016 and 2017 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/505267/mlb-ad-spend/?__sso_cookie_checker=failed
Broadcasting & Cable. "Major League Baseball advertising revenue during regular season in 2016 and 2017 (in million U.S. dollars)." Chart. October 2, 2018. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/505267/mlb-ad-spend/?__sso_cookie_checker=failed
Broadcasting & Cable. (2018). Major League Baseball advertising revenue during regular season in 2016 and 2017 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/505267/mlb-ad-spend/?__sso_cookie_checker=failed
Broadcasting & Cable. "Major League Baseball Advertising Revenue during Regular Season in 2016 and 2017 (in Million U.S. Dollars)." Statista, Statista Inc., 2 Oct 2018, https://www.statista.com/statistics/505267/mlb-ad-spend/?__sso_cookie_checker=failed
Broadcasting & Cable, Major League Baseball advertising revenue during regular season in 2016 and 2017 (in million U.S. dollars) Statista, https://www.statista.com/statistics/505267/mlb-ad-spend/?__sso_cookie_checker=failed (last visited February 19, 2025)
Major League Baseball advertising revenue during regular season in 2016 and 2017 (in million U.S. dollars) [Graph], Broadcasting & Cable, October 2, 2018. [Online]. Available: https://www.statista.com/statistics/505267/mlb-ad-spend/?__sso_cookie_checker=failed