Among the presented sectors, email marketing click-to-open rates were highest in publishing, at 8.7 percent. Travel and utlities followed, with eight percent and 7.3 percent, respectively. Click-to-open rate is defined as the share of people who open an email who then click a link within that email.
E-mail marketing click-to-open rates (CTOR) in the United Kingdom (UK) in 2022, by sector
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UK DMA. (July 19, 2023). E-mail marketing click-to-open rates (CTOR) in the United Kingdom (UK) in 2022, by sector [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/506476/click-to-open-rates-by-sector-in-the-uk/?__sso_cookie_checker=failed
UK DMA. "E-mail marketing click-to-open rates (CTOR) in the United Kingdom (UK) in 2022, by sector." Chart. July 19, 2023. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/506476/click-to-open-rates-by-sector-in-the-uk/?__sso_cookie_checker=failed
UK DMA. (2023). E-mail marketing click-to-open rates (CTOR) in the United Kingdom (UK) in 2022, by sector. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/506476/click-to-open-rates-by-sector-in-the-uk/?__sso_cookie_checker=failed
UK DMA. "E-mail Marketing Click-to-open Rates (Ctor) in The United Kingdom (Uk) in 2022, by Sector." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/506476/click-to-open-rates-by-sector-in-the-uk/?__sso_cookie_checker=failed
UK DMA, E-mail marketing click-to-open rates (CTOR) in the United Kingdom (UK) in 2022, by sector Statista, https://www.statista.com/statistics/506476/click-to-open-rates-by-sector-in-the-uk/?__sso_cookie_checker=failed (last visited February 07, 2025)
E-mail marketing click-to-open rates (CTOR) in the United Kingdom (UK) in 2022, by sector [Graph], UK DMA, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/506476/click-to-open-rates-by-sector-in-the-uk/?__sso_cookie_checker=failed
