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Awareness of measures & actions taken to protect online privacy in GB 2015
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Awareness of measures & actions taken to protect online privacy in GB 2015
Share of consumers who were aware of protective measures and took action to protect their privacy online in Great Britain (GB) in 2015
by Statista Research Department,
last edited
Jan 28, 2016
This statistic displays the findings of a survey on the share of consumers who were aware of protective measures and took action to protect their privacy online in Great Britain (GB) in 2015. During a survey period, it was found that 31 percent of respondents reported that they were aware that they could read online privacy policies and 12 percent had done so.
Share of consumers who were aware of protective measures and took action to protect their privacy online in Great Britain (GB) in 2015
| Awareness of data protection measure | Action taken | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Awareness of data protection measure | Action taken | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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by Statista Research Department,
last edited
Jan 28, 2016
This statistic displays the findings of a survey on the share of consumers who were aware of protective measures and took action to protect their privacy online in Great Britain (GB) in 2015. During a survey period, it was found that 31 percent of respondents reported that they were aware that they could read online privacy policies and 12 percent had done so.
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- Release date
- January 2016
- Region
- United Kingdom (Great Britain)
- Survey time period
- December 17, 2015 to December 22, 2015
- Special properties
- GB consumers.
- Supplementary notes
-
Original survey question unknown.
Number of respondents not provided by the source
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2016
More information
- Region
- United Kingdom (Great Britain)
- Survey time period
- December 17, 2015 to December 22, 2015
- Special properties
- GB consumers.
- Supplementary notes
-
Original survey question unknown.
Number of respondents not provided by the source
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Online privacy in the United Kingdom (UK)
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Statistics on "Online privacy in the United Kingdom (UK)"
- Privacy concerns
The most important statistics
- Level of concern about online privacy in the United Kingdom (UK) as of February 2015*Level of concern about online privacy in the United Kingdom (UK) 2015
- Level of concern about online privacy in the United Kingdom (UK) as of February 2015, by gender*Level of concern about online privacy in the United Kingdom (UK) 2015, by gender
- Level of concern about online privacy in the United Kingdom (UK) as of February 2015, by age group*Level of concern about online privacy in the United Kingdom (UK) 2015, by age group
- Level of concern about online privacy in the United Kingdom (UK) as of February 2015, by region*Level of concern about online privacy in the United Kingdom (UK) 2015, by region
- Are your privacy concerns greater on desktop or mobile?*Privacy concerns: smartphone vs desktop in the United Kingdom (UK) 2013
- How often do you worry about your privacy online?Distribution of consumers' online privacy concerns in GB 2015, by frequency
- Frequency of online privacy concerns among internet users in the United Kingdom (UK) in 2013, by online activityFrequency of online privacy concerns in the United Kingdom (UK) 2013, by activity
- Leading causes of online privacy concerns among consumers in Great Britain (GB) in 2015Leading causes of online privacy concerns among consumers in Great Britain (GB) 2015
- Public awareness
The most important statistics
- Do you think the data collected on each of the following “connected devices” are private or not?*Perceived privacy of connected device data in the United Kingdom (UK) 2014
- Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013Awareness of online tracking (OBA) by advertisers in the United Kingdom (UK) 2013
- Awareness of advertiser tracking of mobile phone usage in the United Kingdom (UK) in 2013Mobile users' awareness of advertiser tracking in the UK 2013
- What obligations are you aware of that organisations have to comply with when processing personal information? (private and public organisations)*Awareness of consumer information privacy obligations in the UK 2012, by company type
- How often do you read privacy policies when using websites via a laptop or desktop PC/Mac?Frequency of reading privacy policies online in the United Kingdom (UK) 2013
- Share of consumers who were aware of protective measures and took action to protect their privacy online in Great Britain (GB) in 2015Awareness of measures & actions taken to protect online privacy in GB 2015
- Trust levels
The most important statistics
- Do you agree with the statement, "organisations handle the information they collect about you in a fair and proper way"?Trust in organisations handling personal information in the UK 2007-2014
- Who do you trust most to protect your privacy?Organisations trusted to protect online privacy in the United Kingdom (UK) 2012-2013
- To what extent do you agree with the following statement: "I trust most companies with my personal information online."?*Trust in companies to deal responsibly with personal information online in GB 2015
- Who do you trust with your personal data?Attitudes towards personal data privacy in the United Kingdom 2015, by age group
- Institutions and enterprises most trusted to collect personal data in the United Kingdom (UK) in 2015Institutions and enterprises trusted to collect personal data in the UK 2015
- Which, if any, of the following organisations would you be most concerned about holding your personal information?Organisation types least trusted to hold personal data in the UK 2014
- Which institution would you trust most with data about you that was collect via "Internet of Things" devices?*Institutions trusted to collect personal data in the United Kingdom (UK) 2013
- App usage
The most important statistics
- Are you aware that some apps on your mobile device can access your personal information?*Awareness that mobile apps access personal information in the UK 2013
- How concerned, if at all, are you about the way mobile apps can use your personal information (e.g. locational data, web browsing history etc.)?Level of concern about how mobile apps use personal information in the UK in 2013
- Have you ever decided not to download an app due to privacy concerns?App downloads prevented by privacy concerns in the United Kingdom (UK) 2013
- What kind of information are you willing to share with mobile apps?Willingness to share information with mobile apps in the UK 2013, by type
- Do you worry that photos sent via apps like Snapchat are stored somewhere permanently?*Concerns about privacy of apps like Snapchat among young people in the UK 2014
- Consumer Attitudes
The most important statistics
- Importance of online privacy to consumers in the United Kingdom (UK) in 2012 and 2013Importance of online privacy to consumers in the United Kingdom (UK) 2012-2013
- Consumer feelings about being tracked by advertisers online in the United Kingdom (UK) as of June 2013, by deviceConsumer opinion on online tracking by advertisers in the UK 2013, by device
- Consumer willingness to sharing personal data in exchange for free services in the United Kingdom (UK) as of June 2013Willingness to share data for free services in the United Kingdom (UK) 2013
- Comfort levels in sharing personal information online in exchange for deals and other benefits in the United Kingdom (UK) in 2015, by information typeComfort levels in sharing personal information online in the UK 2015, by type
- To what extent do you agree with the following statement: "I avoid doing business with companies who I do not believe protect my privacy online"?*Online privacy concerns impact on business decisions in Great Britain (GB) 2015
- Leading actions taken by consumers due to online privacy concerns in Great Britain (GB) in January 2015 and December 2015Leading actions taken due to online privacy concerns in Great Britain (GB) 2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Opinions on necessity of sharing personal information online in the Netherlands 2015
- Online privacy concerns compared to a year ago in the United Kingdom (UK) 2013
- UK: level of concern about misuse of personal information by firms & authorities 2015
- Leading concerns about providing personal data online in the Netherlands 2015
- France: level of concern about misuse of private data by firms & authorities 2015
- Spain: level of concern about the misuse of private data by firms & authorities 2015
- Taking precautions entering personal information online in the UK 2012-2013
- Levels of concern about misuse of personal information in Sweden 2015
- Germany: level of concern about misuse of private data by firms & authorities 2015
- U.S. user attention regarding smartphone app permissions 2017
- Concerns about online information not kept secure by authorities in Denmark 2018
- EU: level of concern about misuse of personal information by firms & authorities 2015
- Impact of the OBA icon on perceptions of online advertising in the UK 2013
- France: opinions on the necessity of sharing personal information online 2015
- Opinions on the necessity of sharing personal information online in Denmark 2015
- Italy: opinion on publication of interceptions by the media 2017
- Level of concern about surveillance via mobile phones in Belgium 2015
- Consumer willingness to pay for a car-related connected services subscription
- Opinions on increasing government requests for information in Denmark 2015
- France: trust in public authorities to deal safely with personal data online 2015
Studies
- Online privacy in the United Kingdom (UK)
- Online privacy and data protection in the European Union (EU)
- Cyber crime and cyber security in the United Kingdom (UK)
- Norwegian Computer and Data Breach Survey 2018
- Personvern 2018
- Cyber security in the Netherlands
- 2018 CPA Canada Fraud Survey
- 2014 Survey of Canadians on Privacy
- Befolkningens adfærd på nettet
- IT Risk/Reward Barometer: UK Consumer Results 2016
- IT Risk/Reward Barometer: UK business and IT results 2016
- IT Risk/Reward Barometer: UK business and IT results 2015
- IT Risk/Reward Barometer: UK Consumer Results 2014
- Cyber insurance
- 2015 Information Security Breaches Survey
Statistics on "Online privacy in the United Kingdom (UK)"
- Level of concern about online privacy in the United Kingdom (UK) as of February 2015*
- Level of concern about online privacy in the United Kingdom (UK) as of February 2015, by gender*
- Level of concern about online privacy in the United Kingdom (UK) as of February 2015, by age group*
- Level of concern about online privacy in the United Kingdom (UK) as of February 2015, by region*
- Are your privacy concerns greater on desktop or mobile?*
- How often do you worry about your privacy online?
- Frequency of online privacy concerns among internet users in the United Kingdom (UK) in 2013, by online activity
- Leading causes of online privacy concerns among consumers in Great Britain (GB) in 2015
- Leading online privacy concerns in the United Kingdom (UK) in March 2015
- Which, of the following, if any, concerns you most about the information delivered to "Internet of Things"?*
- Which, if any, of the following have increased your concern about the privacy of your personal data?*
- How sensitive, if at all, do you consider the following forms of personal information to be?*
- Do you agree with the following statements related to your online privacy?
- About which issues regarding the "Internet of Things" should the public be most concerned about?*
- Actions taken by consumers to manage privacy online in the United Kingdom (UK) in 2012-2013
- Do you think the data collected on each of the following “connected devices” are private or not?*
- Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013
- Awareness of advertiser tracking of mobile phone usage in the United Kingdom (UK) in 2013
- What obligations are you aware of that organisations have to comply with when processing personal information? (private and public organisations)*
- How often do you read privacy policies when using websites via a laptop or desktop PC/Mac?
- Share of consumers who were aware of protective measures and took action to protect their privacy online in Great Britain (GB) in 2015
- Do you agree with the statement, "organisations handle the information they collect about you in a fair and proper way"?
- Who do you trust most to protect your privacy?
- To what extent do you agree with the following statement: "I trust most companies with my personal information online."?*
- Who do you trust with your personal data?
- Institutions and enterprises most trusted to collect personal data in the United Kingdom (UK) in 2015
- Which, if any, of the following organisations would you be most concerned about holding your personal information?
- Which institution would you trust most with data about you that was collect via "Internet of Things" devices?*
- Are you aware that some apps on your mobile device can access your personal information?*
- How concerned, if at all, are you about the way mobile apps can use your personal information (e.g. locational data, web browsing history etc.)?
- Have you ever decided not to download an app due to privacy concerns?
- What kind of information are you willing to share with mobile apps?
- Do you worry that photos sent via apps like Snapchat are stored somewhere permanently?*
- Importance of online privacy to consumers in the United Kingdom (UK) in 2012 and 2013
- Consumer feelings about being tracked by advertisers online in the United Kingdom (UK) as of June 2013, by device
- Consumer willingness to sharing personal data in exchange for free services in the United Kingdom (UK) as of June 2013
- Comfort levels in sharing personal information online in exchange for deals and other benefits in the United Kingdom (UK) in 2015, by information type
- To what extent do you agree with the following statement: "I avoid doing business with companies who I do not believe protect my privacy online"?*
- Leading actions taken by consumers due to online privacy concerns in Great Britain (GB) in January 2015 and December 2015
- Do you agree or disagree with the statement: "You feel you have to provide personal information online"?*
- Change in the depth of privacy concern in the United Kingdom (UK) as of June 2013
- How concerned are you about authorities and companies misusing your personal information?*
- Leading concerns about providing personal information online in the Netherlands as of March 2015*
- How concerned are you about authorities and companies misusing your personal information?*
- How concerned are you about authorities and companies misusing your personal information?*
- Taking precautions when entering personal information on a website in the United Kingdom (UK) from 2012 to 2013
- How concerned are you about authorities and companies misusing your personal information?
- How concerned are you about authorities and companies misusing your personal information?*
- Do you pay attention to the information used by the apps you use on your smartphone?
- Are you concerned that your online personal information is not kept secure by public authorities?
- How concerned are you about authorities and companies misusing your personal information?*
- Impact of the OBA icon on users' perceptions of online behavioral advertising and online advertisers in the United Kingdom (UK) in 2013*
- Do you agree or disagree with the statement: "You feel you have to provide personal information online"?*
- Do you agree or disagree with the statement: "You feel you have to provide personal information online"?
- With regards to phone interceptions by the media, with which of the following statement do you agree the most?
- Level of concern about surveillance via mobile phones or mobile apps in Belgium as of March 2015*
- Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model"
- Do you agree or disagree with the statement: "The government asks you for more and more personal information"?
- To what extent do you trust public authorities to protect your personal information?*
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