Hotel industry: importance of special offers by region 2015

This statistic shows how important customers and hoteliers consider special offers in travelers' final decision to book accommodation in 2015, by region. During the survey, 50 percent of North American accommodation customers stated that special offers were important when making their final booking decision. Of the North American Hoteliers questioned, 43 percent cited that they believed special offers played an important role in their customers decision to book.

Influence of special offers on accommodation booking according to customers and hoteliers in 2016, by region

Characteristic	Customers	Hoteliers
Global	54%	45%
South America	65%	50%
Asia	61%	44%
Africa	57%	44%
North America	50%	43%
Australasia	42%	38%
Europe	40%	45%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

December 2015

More information

Region

Worldwide

Survey time period

October 14 to 29, 2015

Number of respondents

Customers: 34,026 Hoteliers: 10,756

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original survey questions were posed as follows: "Staying with your last holiday/vacation, how important were each of the following in your final decision to book your accommodation? ", and "How important do you think each of the following listed below are for guests when they’re deciding to book your accommodation?"

Citation formats