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| Customers | Hoteliers | |
|---|---|---|
| Global | 54% | 45% |
| South America | 65% | 50% |
| Asia | 61% | 44% |
| Africa | 57% | 44% |
| North America | 50% | 43% |
| Australasia | 42% | 38% |
| Europe | 40% | 45% |
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Complete Source Details
This statistic shows how important customers and hoteliers consider special offers in travelers' final decision to book accommodation in 2015, by region. During the survey, 50 percent of North American accommodation customers stated that special offers were important when making their final booking decision. Of the North American Hoteliers questioned, 43 percent cited that they believed special offers played an important role in their customers decision to book.
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