Influence of special offers on accommodation booking according to customers and hoteliers in 2016, by region

Importance of hotel special offers to customers and hoteliers by region 2015 This statistic shows how important customers and hoteliers consider special offers in travelers' final decision to book accommodation in 2015, by region. During the survey, 50 percent of North American accommodation customers stated that special offers were important when making their final booking decision. Of the North American Hoteliers questioned, 43 percent cited that they believed special offers played an important role in their customers decision to book.
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CustomersHoteliers
Global54%45%
South America 65%50%
Asia61%44%
Africa57%44%
North America 50%43%
Australasia 42%38%
Europe 40%45%
CustomersHoteliers
Global54%45%
South America 65%50%
Asia61%44%
Africa57%44%
North America 50%43%
Australasia 42%38%
Europe 40%45%

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Description Source More information
This statistic shows how important customers and hoteliers consider special offers in travelers' final decision to book accommodation in 2015, by region. During the survey, 50 percent of North American accommodation customers stated that special offers were important when making their final booking decision. Of the North American Hoteliers questioned, 43 percent cited that they believed special offers played an important role in their customers decision to book.
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Release date
December 2015
Region
World
Survey time period
October 14 to 29, 2015
Number of respondents
Customers: 34,026 Hoteliers: 10,756
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
The original survey questions were posed as follows: "Staying with your last holiday/vacation, how important were each of the following in your final decision to book your accommodation? ", and "How important do you think each of the following listed below are for guests when they’re deciding to book your accommodation?"

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