Influence of special offers on accommodation booking according to customers and hoteliers in 2016, by region

This statistic shows how important customers and hoteliers consider special offers in travelers' final decision to book accommodation in 2015, by region. During the survey, 50 percent of North American accommodation customers stated that special offers were important when making their final booking decision. Of the North American Hoteliers questioned, 43 percent cited that they believed special offers played an important role in their customers decision to book.

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Global 54% 45%
South America 65% 50%
Asia 61% 44%
Africa 57% 44%
North America 50% 43%
Australasia 42% 38%
Europe 40% 45%
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