Share of customers and hoteliers who think hotel loyalty programs are important in the decision to book accommodation in 2016, by region*

Importance of hotel loyalty programs to customers and hoteliers by region 2015 This statistic shows how important customers and hoteliers consider loyalty programs in traveler's the final decision to book accommodation in 2015, by region. During the survey, 42 percent of North American accommodation customers stated that loyalty programs were important when making their final booking decision. Of the North American Hoteliers questioned, 33 percent cited that they believed special offers played an important role in their customers decision to book.
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CustomersHoteliers
Global42%40%
Asia51%54%
South America49%44%
North America 42%33%
Africa41%32%
Europe 25%41%
Australasia25%23%
CustomersHoteliers
Global42%40%
Asia51%54%
South America49%44%
North America 42%33%
Africa41%32%
Europe 25%41%
Australasia25%23%
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This statistic shows how important customers and hoteliers consider loyalty programs in traveler's the final decision to book accommodation in 2015, by region. During the survey, 42 percent of North American accommodation customers stated that loyalty programs were important when making their final booking decision. Of the North American Hoteliers questioned, 33 percent cited that they believed special offers played an important role in their customers decision to book.
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Release date
December 2015
Region
Worldwide
Survey time period
October 14 to 29, 2015
Number of respondents
Customers: 34,026 Hoteliers: 10,756
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
* The original survey questions were posed as follows: "Staying with your last holiday/vacation, how important were each of the following in your final decision to book your accommodation?", and "How important do you think each of the following listed below are for guests when they’re deciding to book your accommodation?"

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