Kellogg's global breakfast cereal market share 2010-2015

This statistic presents the breakfast cereal market share of the Kellogg Company worldwide in 2010 and 2015. In 2015, the world's leading seller of breakfast cereal held a global market share of 27.9 percent.

Kellogg Company - additional information

The Kellogg Company had its beginnings in 1898 when the company’s founder W.K. Kellogg and his brother accidentally created wheat berry flakes. Kellogg continued his experiments until he perfected the recipe for Kellogg’s Corn Flakes. In 1906, Kellogg established the Battle Creek Toasted Corn Flake company, as U.S. consumers’ eating habits shifted from heavy breakfasts to lighter, grain-based meals. At present, the company manufactures cereal and other snacks, including cookies, crackers and cereal bars. Kellogg’s brand portfolio includes Special K, Cheez-It, Pringles and Pop Tarts.

In 2010, the Kellogg Company held a 29.9 percent share of the global breakfast cereal market. However, the breakfast food giant lost some market share until 2015. U.S. morning food was the company’s bestselling segment before it was overtaken by the U.S. snacks segment in 2013. In 2015, Kellogg’s U.S. morning foods segment generated 2.99 billion U.S. dollars in global net sales. Total net sales amounted to approximately 13.5 billion U.S. dollars that year.

The United States is Kellogg’s largest market. More than 60 percent of the company’s net sales were generated nationwide between 2009 and 2016. In 2016, Kellogg’s Frosted Flakes was the third leading ready-to-eat cereal brand in the country, with a 4.7 percent market share, based on dollar sales.

Breakfast cereal market share of the Kellogg Company worldwide in 2010 and 2015

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2015



Survey time period

2010 and 2015

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Breakfast cereal consumption in the UK"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.