Kellogg's global breakfast cereal market share 2010-2015

This statistic presents the breakfast cereal market share of the Kellogg Company worldwide in 2010 and 2015. In 2015, the world's leading seller of breakfast cereal held a global market share of 27.9 percent.

Kellogg Company - additional information

The Kellogg Company had its beginnings in 1898 when the company’s founder W.K. Kellogg and his brother accidentally created wheat berry flakes. Kellogg continued his experiments until he perfected the recipe for Kellogg’s Corn Flakes. In 1906, Kellogg established the Battle Creek Toasted Corn Flake company, as U.S. consumers’ eating habits shifted from heavy breakfasts to lighter, grain-based meals. At present, the company manufactures cereal and other snacks, including cookies, crackers and cereal bars. Kellogg’s brand portfolio includes Special K, Cheez-It, Pringles and Pop Tarts.

In 2010, the Kellogg Company held a 29.9 percent share of the global breakfast cereal market. However, the breakfast food giant lost some market share until 2015. U.S. morning food was the company’s bestselling segment before it was overtaken by the U.S. snacks segment in 2013. In 2015, Kellogg’s U.S. morning foods segment generated 2.99 billion U.S. dollars in global net sales. Total net sales amounted to approximately 13.5 billion U.S. dollars that year.

The United States is Kellogg’s largest market. More than 60 percent of the company’s net sales were generated nationwide between 2009 and 2016. In 2016, Kellogg’s Frosted Flakes was the third leading ready-to-eat cereal brand in the country, with a 4.7 percent market share, based on dollar sales.

Breakfast cereal market share of the Kellogg Company worldwide in 2010 and 2015

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Sources

Release date

December 2015

Region

Worldwide

Survey time period

2010 and 2015

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Statistics on "Breakfast cereal consumption in the UK"

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