UK: leading online retail categories via mobile 2014

This statistic displays the finding of a survey on the share of individuals who made purchases via mobile devices in the United Kingdom (UK) as of December 2014, by retail category. During the survey period, it was found that 14.1 percent of responding mobile device users reported purchasing entertainment tickets via their devices.

Share of individuals who made purchases via mobile devices in the United Kingdom (UK) as of December 2014, by retail category

Characteristic	Share of respondents
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Release date

April 2015

More information

Region

United Kingdom

Survey time period

December 2014

Number of respondents

1,000 respondents

Special properties

UK mobile users.

Method of interview

Online panel

Supplementary notes

Source provides the following information on the methodology:
"In December 2014, Oxygen8 commissioned mobilesquared to conduct consumer research of a nationally representative sample of over 1,000 UK mobile users, again using Lightspeed GMI. This research has been used in this white paper to show mobile service usage in the UK."

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