Attitudes to ordering abroad worldwide 2015

This statistic presents information on attitudes to ordering abroad according to global online shoppers as of October 2015. During the survey period it was found that 37 percent of respondents had already in the past made a purchase from a website that was not in their own language.

Attitudes to cross-border shopping according to online shoppers worldwide as of October 2015

Share of respondents
I prefer larger global stores (e.g. Amazon) when purchasing from another country64%
It does not matter to me where the items are shipped from, as long as the price is good61%
I would not feel comfortable making purchases from a foreign website that is not in my own language58%
It is not important to me if the online retailer is based overseas or not46%
I am generally comfortable buying from an online store in another country45%
I trust online stores from other countries as much as stores from the country I live in41%
Sometimes it is not clear whether I am shopping on a domestic or international online store41%
I have in the past made purchases on websites not in my own language37%
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Release date

November 2015



Survey time period

September 17 to October 28, 2015

Number of respondents

total survey n=23,354; online shopper n=16,302

Age group

18 years and older

Special properties

respondents who own and use an internet-enabled device and shop online

Method of interview

Online survey

Supplementary notes

To what extent do you agree or disagree with each of the following statements?

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Statistics on "Online marketplaces"

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