Share of programmatic in digital display ad spend in China 2014-2017

The graph shows the share of programmatic in digital display advertising spending in China in 2014, and a forecast thereof until 2017. In 2014, the share amounted to 38 percent.

Share of programmatic in digital display ad spend in China from 2014 to 2017

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Source

Release date

February 2016

Region

China

Survey time period

2014

Special properties

transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes ads on e-commerce websites like Alibaba properties; includes advertising that appears on desktop/laptop computers, mobile phones, rich media, sponsorship, video and other

Supplementary notes

* Forecast.

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