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Global public SaaS market size 2008-2020

The global public cloud software as a service (SaaS) market is forecast to reach 157 billion U.S. dollars in size in 2020, more than doubling the market size in 2014. Together with platform as a service (PaaS) and infrastructure as a service (IaaS), SaaS if one of the three main categories of cloud computing.

What is SaaS?

Sometimes referred to as “on-demand software”, SaaS is a software distribution model where the service provider hosts the application at a data center for customers to access via the internet. By subscribing to the service, customers no longer need to maintain the hardware or other resources that were previously required, and instead can access the software simply via a client program or web browser. Human capital management (HCM) software, collaboration software and customer relationship management (CRM) software are among the applications where public cloud SaaS has a high penetration rate.

Major vendors

Big tech companies such as Salesforce, Microsoft and IBM have the largest shares in the global SaaS market. A leading player in customer relationship management (CRM), Salesforce brought in total net sales of 13.28 billion U.S. dollars in its 2019 fiscal year, the majority of which came from its subscription and support segment. Thanks to Office 365’s dominance in the collaboration software segment, Microsoft remains a powerful figure in the market.

Total size of the public cloud software as a service (SaaS) market from 2008 to 2020

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Release date

March 2019



Survey time period

2008 to 2016

Supplementary notes

* Forecast

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